Overview
Overview
Advances in digital technology have increased the demand for specialists in digital and social media and online information.
In this course, you will gain a fundamental understanding of digital communications, which are relevant to diverse professional roles, from marketing to policymaking.
You will learn about:
- the human dimensions of the internet – how people network, collaborate and share information through digital communications and social media platforms
- the political, social and cultural contexts of digital and social media
- creating and managing online communications for personal and commercial interactions.
The course also gives you the flexibility to gain expertise in areas that match your interests and career goals. For example, you might choose to develop skills in web media production, social media management, public communication, or collaboration via digital platforms.
Alternatively, you can learn about the cultural, political, economic and social changes associated with the internet and social media. You can focus on specialist areas of communications and policy, content management, training and development.
This graduate certificate is part of a tiered postgraduate program. After completing the course, you can advance your expertise by studying the Graduate Diploma in Arts in Digital Communications, and then study for your Master of Arts in Digital Communications.
What jobs can the Digital Communications course lead to?
Careers
- Content creator
- Online influencer
- Digital media manager or producer
- Digital media strategist or consultant
- Governance, policy and regulation consultant
- Public relations and communications consultant
- Journalist
- Marketing consultant
Industries
- Arts
- Media
- Journalism
- Marketing and advertising
- Public relations and communications
- Government and non-profit sector
- Higher education and research
- Education and training
What you'll learn
- understand the discipline of Digital Communications, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
- apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
- determine what information is needed and where it might be found using appropriate technologies; make valid judgements and synthesise information from a range of sources and apply best practice in developing a professional or creative work in response to a particular situation
- understand and apply a range of learning strategies; take responsibility for one's own learning and development; think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one’s professional or creative practice
- acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities