Overview
Overview
Advances in digital technology have dramatically increased the demand for specialists in digital and social information engagement. In this course, you will gain the knowledge and skills needed to be an astute digital media communicator.
You’ll develop advanced skills in creating and managing digital communications, with the flexibility to focus on specialist areas of communications that interest you – including social media, content management, policy or research.
You’ll also explore how the internet can impact societies, political systems, cultures and economies, and learn how to apply this knowledge. In addition, you’ll learn how to identify emerging trends, and understand and apply tools such as artificial intelligence and online analytics.
What jobs can the Digital Communications course lead to?
Careers
- Content creator
- Online influencer
- Digital media manager or producer
- Digital media strategist orconsultant
- Governance, policy and regulation consultant
- Public relations and communications consultant
- Journalist
- Marketing consultant
Industries
- Arts
- Media
- Journalism
- Marketing and advertising
- Public relations and communications
- Government and non-profit sector
- Higher education and research
- Education and training
What you'll learn
- understand the discipline of Digital Communications, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
- apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
- determine what information is needed and where it might be found using appropriate technologies; make valid judgements and synthesise information from a range of sources and apply best practice in developing a professional or creative work in response to a particular situation. Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
- understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and engage with emerging forms of theory and practice in the Arts. Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one’s professional or creative practice
- acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities