Apply for Marketing Double Degree Major (BA/BCom)

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MDDU-MRKTG

Marketing

Undergraduate double degree major

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

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Course outline
  • Qualification
    Marketing Double Degree Major (BA/BCom)
  • Credit

    Credit

    400
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline

Outline

Outline

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Arts and Bachelor of Commerce double degree.

Please refer to the handbook for additional course overview information.

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Bachelor of Arts, Bachelor of Commerce degree for indicative fees.

Looking for more detail on the course structure?

View course structure

How to apply

Please review information on how to apply for the campus of your choice

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MDDU-MRKTG
  • Last updated on: 14 June 2024

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Apply for Marketing Double Degree Major (BA/BCom)