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MDDU-MRKTG

Marketing

Undergraduate double degree major

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

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  • Qualification
    Marketing Double Degree Major (BA/BCom)
  • Credit
    400
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Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

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Why study Marketing at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Outline

Outline

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Arts and Bachelor of Commerce double degree.

Please refer to the handbook for additional course overview information.

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Please view the Bachelor of Arts, Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now