Major overview
Effective advertising is persuasive, targeted, clever and original.
In this major, you will learn how to bring creative ideas to life, and learn about the business processes involved – such as planning, consumer research, design and campaign management.
The major is taught through authentic experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin your career.
What you’ll learn
Throughout this major, you will build skills in idea generation, art direction, copywriting, creative strategy and critical thinking. You’ll also learn to use advertising and design to drive business growth and development.
You can enhance your degree and support your career goals by studying either two additional specialisations or one specialisation and four elective units.
During your studies, you can enter student competitions by industry bodies such as Design and Art Direction and the Perth Advertising and Design Club.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this major
You can study this major as part of any of the degrees below. A major is a set of eight or more units you complete as part of a degree, including at least two in your final year. The units may vary depending on the degree you choose.
Degrees
Career outcomes
Jobs for advertising and public relations professionals are expected to grow by more than 17% by 2035. (Job and Skills Australia – Employment Projections)
Careers
- Creative director
- Art director
- Copywriter
- Graphic designer
- Brand consultant
- Marketing manager
Industries
- Advertising
- Marketing
- Branding
- Graphic design
- Media and communications
- Publishing
Professional accreditation and recognition
Professional membership is available with the Australian Graphic Design Association, the Design Institute of Australia and the Perth Advertising and Design Club.
How to apply
This major is part of a degree. To apply, choose the degree you want to study and review its entry requirements. Then, prepare any required documents and submit your application before the deadline for your chosen intake.
After you receive and accept your offer, you can enrol in this major either at the start of your degree or later in your studies, depending on your course structure.
Choose your degree
To study this major, you'll need to apply one of the degrees listed below.Degrees
For full entry requirements, fees and information for international students, visit the course page.
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