Apply for Marketing Foundations Specialisation

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SPUC-MRKTG

Marketing Foundations

Undergraduate specialisation

Learn how consumers think and how businesses can influence them through clever marketing strategy.

Course outline
  • Qualification
    Marketing Foundations Specialisation
  • Credit

    Credit

    100
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline
Marketing Foundations

Outline

Outline

Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.

You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.

The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.

What jobs can the Marketing Foundations lead to?

Careers

  • Marketing coordinator
  • Brand coordinator
  • Social media manager 
  • Fundraising and events coordinator

Industries

  • Advertising and marketing
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Education
  • Service industries
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

View course structure
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

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  • Curtin course code: SPUC-MRKTG
  • Last updated on: 1 March 2024

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Apply for Marketing Foundations Specialisation