Learn how consumers think and how businesses can influence them through clever marketing strategy.
This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.
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Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.
This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.
You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.
Careers
Industries
Fee information is not available for this course at this time. Find estimated course fees.
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