Our team
2026 Industry Engagement Secondments
Tuba Urul
Tuba is a Research Assistant at Curtin University’s School of Management and Marketing, specialising in sustainable business events, ethical AI, and technology-driven transformation in tourism and hospitality. She holds a Master of International Tourism and Hospitality Management from Griffith University, where her research explored employees’ perceptions of robotics and automation in hospitality workplaces. Her current work focuses on smart technologies, sustainability, and responsible digital innovation, including projects on AI governance, food waste reduction, and stakeholder co-creation in event environments. Drawing on academic research alongside industry experience in food and beverage operations, Tuba develops practical, ethically grounded approaches to technology adoption within the business events sector.
Bridget Tombleson
Bridget Tombleson is a Senior Lecturer at Curtin University with more than twenty years of experience in public relations across corporate, agency, and government sectors. She recently completed her doctorate, Transmedia Learning as a Learning Model for Work-Integrated Learning (2025) and has worked in academia for more than ten years.
Bridget blends her expertise in PR with a passion for digital storytelling, creating engaging, technology-enhanced learning experiences that connect students with industry and real-world impact. Her teaching and research focus on transmedia storytelling, digital PR, sustainability, and the scholarship of teaching and learning. She is an author of the book Digital Storytelling for Brands, published by Sage.