{"id":142727,"date":"2022-03-22T10:55:15","date_gmt":"2022-03-22T02:55:15","guid":{"rendered":"https:\/\/www.curtin.edu.au\/study\/?post_type=pd&#038;p=142727"},"modified":"2022-11-08T15:46:53","modified_gmt":"2022-11-08T07:46:53","slug":"fundamentals-of-digital-marketing-and-content-creation","status":"publish","type":"pd","link":"https:\/\/www.curtin.edu.au\/study\/prof-development\/fundamentals-of-digital-marketing-and-content-creation\/","title":{"rendered":"Fundamentals of digital marketing and content creation"},"content":{"rendered":"\n<p>In this 4 x 1.5 hour module masterclass, you will learn the key fundamentals in developing a digital marketing strategy and the creation and curation of digital content. You will learn how to optimise your digital channels and to create effective search engine marketing and social media marketing campaigns.<\/p>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        aria-label=\"Accordion content\"\n        data-segment=\"all\">\n\n                \n\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Program-overview-\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Program-overview-\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Program-overview-\">Program overview <\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Program-overview-\" aria-hidden=\"true\">\n                    <p>The exponential growth of digital innovation has transformed the value chain of virtually every industry, and millions of commercial businesses are now marketing and doing business online.\u00a0In fact, digital marketing has emerged as a necessary capability for individual marketing professionals and any business to achieve branding and marketing success.<\/p>\n<p>In this online masterclass, you will learn the key fundamentals of any digital marketing strategies and apply your learning in the creation and curation of digital content. We will walk you through a framework in optimising digital channels and in creating effective search engine marketing and social media marketing campaigns.<\/p>\n<p>This program is essential for any marketing or business professional seeking to develop skills in digital marketing and content creation.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Learning-outcomes\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Learning-outcomes\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Learning-outcomes\">Learning outcomes<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Learning-outcomes\" aria-hidden=\"true\">\n                    <p>This masterclass will provide you with the ability to:<\/p>\n<ul>\n<li>Apply fundamentals of digital marketing strategies and customer journey mapping<\/li>\n<li>Evaluate micromoment as well as strategise and curate suitable digital marketing content<\/li>\n<li>Understand and apply the basics of search marketing (e.g., search engine optimisation and Google Ad) and social media advertising (e.g., Facebook Ads)<\/li>\n<li>Appreciate the use of data and analytics to inform digital marketing strategies<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Who-is-the-program-for?\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Who-is-the-program-for?\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Who-is-the-program-for?\">Who is the program for?<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Who-is-the-program-for?\" aria-hidden=\"true\">\n                    <p>This program is designed for:<\/p>\n<ul>\n<li>Marketing professionals with minimal or little prior knowledge, seeking to develop fundamental digital marketing capabilities including search engine advertising, search engine optimisation, social media advertising, and digital content creation.<\/li>\n<li>Owners and managers of SMEs in the area of consumer goods and services, hospitality, tourism, or food industry.<\/li>\n<li>Junior and middle executives working in marketing, advertising, branding, market research, or product development in different business sectors who want to develop their practical understanding of digital marketing.<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Program-schedule\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Program-schedule\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Program-schedule\">Program schedule<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Program-schedule\" aria-hidden=\"true\">\n                    <p>This program consists of 4 x 1.5 hour modules<\/p>\n<table width=\"0\">\n<tbody>\n<tr>\n<td width=\"185\"><strong>Time<\/strong><\/td>\n<td width=\"258\"><strong>Title <\/strong><\/td>\n<td width=\"153\"><strong>Facilitator <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"185\">Thursday 5<sup>th<\/sup> May 2022, 10:30am \u2013 12pm (GMT +8)<\/td>\n<td width=\"258\">Fundamental of digital marketing: Exploring and applying micromoment<\/td>\n<td rowspan=\"4\" width=\"153\">A\/Prof Billy Sung<\/td>\n<\/tr>\n<tr>\n<td width=\"185\">Thursday 12<sup>th<\/sup> May 2022, 10:30am \u2013 12pm (GMT +8)<\/td>\n<td width=\"258\">Applying basics of search engine advertising<\/td>\n<\/tr>\n<tr>\n<td width=\"185\">Thursday 19<sup>th<\/sup> May 2022, 10:30am \u2013 12pm (GMT +8)<\/td>\n<td width=\"258\">Customer journey mapping and digital content creation<\/td>\n<\/tr>\n<tr>\n<td width=\"185\">Thursday 26<sup>th<\/sup> May 2022, 10:30am \u2013 12pm (GMT +8)<\/td>\n<td width=\"258\">Applying basics of search engine optimisation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Cost\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Cost\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Cost\">Cost<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Cost\" aria-hidden=\"true\">\n                    <p>Cost: $385 or $330 for Curtin alumni, current students and staff<\/p>\n<p><a class=\"button button--deep-blue\" href=\"https:\/\/payments.curtin.edu.au\/DIGITALMARKETING_MAY2022\">Register now<\/a><\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Resources\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Resources\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Resources\">Resources<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Resources\" aria-hidden=\"true\">\n                    <ul>\n<li>Personal computer. Attendees need internet access as this program in online.<\/li>\n<li>Pre-reading and resources will be confirmed closer to date<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Credit-for-Recognised-Learning\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Credit-for-Recognised-Learning\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Credit-for-Recognised-Learning\">Credit for Recognised Learning<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Credit-for-Recognised-Learning\" aria-hidden=\"true\">\n                    <p>When you complete this course, you can choose to study further, and may be eligible to receive up to 5 credit points towards Curtin\u2019s flagship\u00a0<a href=\"https:\/\/www.curtin.edu.au\/study\/offering\/course-pg-master-of-business-administration--mc-busadm\/\">MBA Programs.<\/a><\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n        \n<\/mimas-block>","protected":false},"excerpt":{"rendered":"<p>In this 4 x 1.5 hour module masterclass, you will learn the key fundamentals in developing a digital marketing strategy and the creation and curation of digital content. You will learn how to optimise your digital channels and to create effective search engine marketing and social media marketing campaigns.<\/p>\n","protected":false},"parent":0,"menu_order":18,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_pd-categories":0,"footnotes":""},"pd-categories":[57,59],"class_list":["post-142727","pd","type-pd","status-publish","hentry","pd-categories-cbs-masterclasses","pd-categories-previous-masterclasses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/142727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/types\/pd"}],"version-history":[{"count":5,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/142727\/revisions"}],"predecessor-version":[{"id":151489,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/142727\/revisions\/151489"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/media?parent=142727"}],"wp:term":[{"taxonomy":"pd-categories","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd-categories?post=142727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}