{"id":133974,"date":"2021-06-11T11:45:51","date_gmt":"2021-06-11T03:45:51","guid":{"rendered":"https:\/\/www.curtin.edu.au\/study\/?post_type=pd&#038;p=133974"},"modified":"2026-02-24T16:46:43","modified_gmt":"2026-02-24T08:46:43","slug":"personal-branding","status":"publish","type":"pd","link":"https:\/\/www.curtin.edu.au\/study\/prof-development\/personal-branding\/","title":{"rendered":"Personal branding"},"content":{"rendered":"\n<p><strong>Craft your brand and focus on your expertise<\/strong><\/p>\n\n\n\n<p>Branding is typically associated with organisations, products and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This collaborative, two-day masterclass will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond.<\/p>\n\n\n\n<p>As part of this program, you will explore and reflect on your values, define your personal archetype, and discuss language that suits your unique brand. At the end of the workshop, learners will have a tangible strategy they can use to build their personal brand across multiple platforms. Have you been thinking about your personal brand and how you can develop it?<\/p>\n\n\n\n<p>The program will take a deep dive and walk you through your personal archetype and discuss language that suits your brand. In this program you\u2019ll delve into the different digital and social media platforms available to you and how to conduct an audit of your existing channels. You\u2019ll explore personal archetypes and learn how to use social media to build your brand strategy and how evaluate its impact. You will also explore the challenges involved with building an online personal profile and learn how to avoid the pitfalls.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Personal branding masterclass \u2013 Executive and professional development programs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yi3vYEwaZWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        aria-label=\"Accordion content\"\n        data-segment=\"all\">\n\n                \n\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Learning-outcomes\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Learning-outcomes\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Learning-outcomes\">Learning outcomes<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Learning-outcomes\" aria-hidden=\"true\">\n                    <p>By attending this masterclass, you will:<\/p>\n<ul>\n<li>Understand branding theory, its origins, latest insights across sectors and disciplines and its importance within a personal branding context.<\/li>\n<li>Explore and reflect on your personal values and characteristics.<\/li>\n<li>Audit your existing brand (yes, you do have one!), including its footprint.<\/li>\n<li>Apply key branding elements, including an understanding of brand and archetypes, for personal use.<\/li>\n<li>Build your \u2018topic wheel\u2019 by identifying key topics that capture your passion, knowledge and unique personal brand.<\/li>\n<li>Explore how to build your network across platforms.<\/li>\n<li>Develop your brand strategy, including content scheduling, to maximise the impact of your personal brand across platforms.<\/li>\n<li>Draw on the insights and expertise of your community of peers.<\/li>\n<li>Explore cautionary tales based on recent real-life examples, to help future proof your own brand.<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Who-is-this-program-for?\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Who-is-this-program-for?\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Who-is-this-program-for?\">Who is this program for?<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Who-is-this-program-for?\" aria-hidden=\"true\">\n                    <p>This masterclass is suited for professionals across all sectors, including large and small business, not for profit, local government, freelancers, sole traders and consultants. Junior and senior professionals are encouraged to attend.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Program-schedule\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Program-schedule\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Program-schedule\">Program schedule<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Program-schedule\" aria-hidden=\"true\">\n                    <table id=\"tablepress-236\" class=\"tablepress tablepress-id-236\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Session<\/th>\n<th class=\"column-2\"><\/th>\n<th class=\"column-3\">Title<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n<td class=\"column-1\">Day 1<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">\n<ul>\n<li>What is branding<\/li>\n<li>Explore your values &amp; capture your unique characteristics<\/li>\n<li>Conduct a personal brand audit<\/li>\n<li>Commence thinking about your USP (Unique Selling Proposition) and topic wheel<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">Day 2<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">\n<ul>\n<li>Develop your brand strategy \u2013 identify purpose, audience, influencers, platforms and types of content<\/li>\n<li>Understand the role of storytelling in building an authentic brand<\/li>\n<li>Explore the potential of curated content<\/li>\n<li>Develop a content schedule to maximise the impact of your personal brand across platforms<\/li>\n<li>Explore cautionary tales based on real-life examples to help future proof your own brand<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Credit-for-recognised-learning\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Credit-for-recognised-learning\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Credit-for-recognised-learning\">Credit for recognised learning<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Credit-for-recognised-learning\" aria-hidden=\"true\">\n                    <p>When you complete this course you may be eligible to receive up to 10 credit points towards Curtin\u2019s flagship MBA Programs.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n        \n<\/mimas-block>\n\n<mimas-block \n        block-name=\"testimonial\"\n        role=\"complementary\"\n        aria-label=\"Testimonial\"\n        data-segment=\"all\">\n\n    \n\n            <div class=\"testimonial\">\n    \n            <div class=\"testimonial__content\">\n            <p>Curtin University\u2019s masterclass was convenient, timely and highly engaging. I completed Personal Branding Masterclass which not only refreshed my knowledge in this area but also provided additional tools and resources to keep up with the current and emerging trends on how one could enhance their professional brand. Online learning classes were structured in a way that made the learner easily prepare for the classes, as well as synchronous activities allowed for immediate discussions and feedback. I thoroughly enjoyed the class and have signed up for more.<\/p>\n\n\n            <div class=\"testimonial__meta\">\n                                    <h4 class=\"testimonial__author\">Valentina Lwin Bailey, Human Resources Director, Yoma Land, an entity of Yoma Strategic Holding Yangon, Myanmar<\/h4>\n                \n                                    <div class=\"testimonial__title\"><\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n    \n<\/mimas-block>","protected":false},"excerpt":{"rendered":"<p>Have you been thinking about your personal brand and wanting to develop it? Join us for this collaborative, two-day masterclass and we will walk you through the steps to create a consistent personal brand in the digital space and beyond.<\/p>\n","protected":false},"parent":0,"menu_order":3,"template":"single-pd.php","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_pd-categories":0,"footnotes":""},"pd-categories":[57,60],"class_list":["post-133974","pd","type-pd","status-publish","hentry","pd-categories-cbs-masterclasses","pd-categories-upcoming-masterclasses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/types\/pd"}],"version-history":[{"count":5,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133974\/revisions"}],"predecessor-version":[{"id":181660,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133974\/revisions\/181660"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/media?parent=133974"}],"wp:term":[{"taxonomy":"pd-categories","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd-categories?post=133974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}