{"id":133144,"date":"2021-06-09T09:32:30","date_gmt":"2021-06-09T01:32:30","guid":{"rendered":"https:\/\/www.curtin.edu.au\/study\/?post_type=pd&#038;p=133144"},"modified":"2021-07-14T11:02:07","modified_gmt":"2021-07-14T03:02:07","slug":"digital-storytelling-reputation-management","status":"publish","type":"pd","link":"https:\/\/www.curtin.edu.au\/study\/prof-development\/digital-storytelling-reputation-management\/","title":{"rendered":"Digital storytelling and reputation management"},"content":{"rendered":"\n<mimas-block block-name=\"notification\" class=\"\"\n             data-segment=\"all\" data-variant=\"notice\" aria-label=\"notice\">\n    <span class=\"ico ico-info\" style=\"--icon:url(https:\/\/www.curtin.edu.au\/study\/wp-content\/themes\/mimas\/src\/img\/icons\/ico-info.svg)\" aria-hidden='true'>\n                                <\/span>\n    <section><p>This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.<\/p>\n<\/section>\n<\/mimas-block>\n\n\n\n<p>The digital landscape is fast-paced and continually changing. It is a challenging and exciting environment in which to work, with unique opportunities for communicators to build and safeguard an organisation\u2019s profile, brand and reputation.<\/p>\n\n\n\n<p>This masterclass is facilitated by&nbsp;communication experts Bridget Tombleson and&nbsp;Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples. The content is split into two sessions, Digital storytelling and Reputation Management in a Digital World.<\/p>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        aria-label=\"Accordion content\"\n        data-segment=\"all\">\n\n                \n\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Key-takeaways\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Key-takeaways\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Key-takeaways\">Key takeaways<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Key-takeaways\" aria-hidden=\"true\">\n                    <ul>\n<li>Learn about the evolution of digital storytelling and narratives of successful storytellers<\/li>\n<li>Delve deeper into why participatory culture has created the perfect environment for digital storytelling and helps organisations protect their brand<\/li>\n<li>Understand how using a transmedia storytelling framework can help your brand create a robust content strategy that encourages audiences to delve deeper<\/li>\n<li>Understand brand narrative and authenticity and apply the 7 elements of digital storytelling to your brand to tell stories across multiple platforms<\/li>\n<li>Learn about the implications of the digital environment on reputation management and how you can monitor your brand<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Who-is-this-program-for?\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Who-is-this-program-for?\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Who-is-this-program-for?\">Who is this program for?<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Who-is-this-program-for?\" aria-hidden=\"true\">\n                    <p>This masterclass will suit communication and marketing professionals across all sectors, including corporate, small business, not for profit, local government and consultancy.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Program-schedule\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Program-schedule\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Program-schedule\">Program schedule<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Program-schedule\" aria-hidden=\"true\">\n                    <table id=\"tablepress-196\" class=\"tablepress tablepress-id-196\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Time<\/th>\n<th class=\"column-2\">Title<\/th>\n<th class=\"column-3\">Facilitators<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n<td class=\"column-1\">9am &#8211; 12pm<\/td>\n<td class=\"column-2\">Digital storytelling workshop<\/td>\n<td class=\"column-3\">Bridget Tombleson and Dr Katharina Wolf<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">12pm &#8211; 1pm<\/td>\n<td class=\"column-2\">Lunch break<\/td>\n<td class=\"column-3\"><\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">1pm &#8211; 4pm<\/td>\n<td class=\"column-2\">Reputation management in a digital world<\/td>\n<td class=\"column-3\">Dr Katharina Wolf and Bridget Tombleson<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n        \n                            \n                    <\/div>\n<\/div>\n        \n<\/mimas-block>\n\n    <mimas-block \n        block-name=\"articles\"\n        role=\"complementary\"\n        aria-label=\"articles content\"\n        data-segment=\"all\"\n        data-bg=\"gray\">\n\n        \n\n                    <div class=\"article\">\n                                                                \n                <img decoding=\"async\" src=\"\"\n                     alt=\"Register for this program\"\n                     srcset=\"\"\n                     sizes=\"(min-width: 2560px) 2560px, (min-width: 1920px) 1920px, (min-width: 1440px) 1440px, (min-width: 1024px) 1024px, (min-width: 768px) 768px\" loading=\"lazy\">\n\n                <article class=\"article__content\">\n                    \n                                            <h2 class=\"h3\">Register for this program<\/h2>\n                    \n                                            <p><p><strong>This Masterclass is part of our digital engagement masterclass series<\/strong><\/p>\n<p>The\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-engagement-masterclass-series\/\">digital engagement masterclass series<\/a>\u00a0combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.<\/p>\n<p>Delivered in September and October, the series includes:<\/p>\n<ul>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-marketing-content-creation\/\">Digital marketing and content creation<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/e-commerce-marketing-for-chinese-market\/\">E-commerce and social media marketing for the Chinese market<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-ux-designing-for-humans\/\">Digital user experience design: designing for humans<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-ux-design-prototyping-iterating\/\">Digital user experience design: prototyping and iterating<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-storytelling-reputation-management\/\">Digital storytelling and reputation management<\/a><\/li>\n<\/ul>\n<p><a class=\"button button--deep-blue\" href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-engagement-masterclass-series\/\" target=\"_blank\" rel=\"noopener\">Read more about this series<\/a><\/p>\n<\/p>\n                    \n                                \n                        <\/article>\n            <\/div>\n        <\/mimas-block>\n","protected":false},"excerpt":{"rendered":"<p>This masterclass is facilitated by communication experts Bridget Tombleson and Dr Katharina Wolf and draws on insights from research, real life case studies and best practice examples. You will gain deeper insights through practical, hands-on sessions, drawing on recent case studies and best practice examples.<\/p>\n","protected":false},"parent":0,"menu_order":62,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_pd-categories":0,"footnotes":""},"pd-categories":[63,57],"class_list":["post-133144","pd","type-pd","status-publish","hentry","pd-categories-digital-engagement-masterclass-series","pd-categories-cbs-masterclasses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/types\/pd"}],"version-history":[{"count":3,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133144\/revisions"}],"predecessor-version":[{"id":135898,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133144\/revisions\/135898"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/media?parent=133144"}],"wp:term":[{"taxonomy":"pd-categories","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd-categories?post=133144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}