{"id":133088,"date":"2021-06-09T09:45:38","date_gmt":"2021-06-09T01:45:38","guid":{"rendered":"https:\/\/www.curtin.edu.au\/study\/?post_type=pd&#038;p=133088"},"modified":"2021-07-14T14:13:13","modified_gmt":"2021-07-14T06:13:13","slug":"e-commerce-marketing-for-chinese-market","status":"publish","type":"pd","link":"https:\/\/www.curtin.edu.au\/study\/prof-development\/e-commerce-marketing-for-chinese-market\/","title":{"rendered":"E-commerce and social media marketing for the Chinese market"},"content":{"rendered":"\n<mimas-block block-name=\"notification\" class=\"\"\n             data-segment=\"all\" data-variant=\"notice\" aria-label=\"notice\">\n    <span class=\"ico ico-info\" style=\"--icon:url(https:\/\/www.curtin.edu.au\/study\/wp-content\/themes\/mimas\/src\/img\/icons\/ico-info.svg)\" aria-hidden='true'>\n                                <\/span>\n    <section><p>This program has now concluded. If you are interested in attending future sessions, please submit an expression of interest to our team.<\/p>\n<\/section>\n<\/mimas-block>\n\n\n\n<p>The digital landscape in China is growing fast and changing rapidly; but most importantly, operates in a significantly different manner from the rest of the world. Navigating Chinese e-commerce and social media marketing is a challenging task, but can be extremely rewarding if managed properly.<\/p>\n\n\n\n<p>The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices.&nbsp;The one day workshop will have two sessions.<\/p>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        aria-label=\"Accordion content\"\n        data-segment=\"all\">\n\n                \n\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Key-takeaways\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Key-takeaways\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Key-takeaways\">Key takeaways<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Key-takeaways\" aria-hidden=\"true\">\n                    <ul>\n<li>Learn about the latest trends in Chinese e-commerce and explore the social media marketing landscape in China<\/li>\n<li>Understand Chinese digital consumers and how to successfully strategise a Chinese social media campaign<\/li>\n<li>Identify opportunities for marketing products and services, and better position your brand in the Chinese digital consumer market<\/li>\n<\/ul>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Who-is-this-program-for?\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Who-is-this-program-for?\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Who-is-this-program-for?\">Who is this program for?<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Who-is-this-program-for?\" aria-hidden=\"true\">\n                    <p>This program is designed for those who are not familiar with Chinese e-commerce and Chinese social media marketing but are considering establishing a digital presence for their companies \/ products or services in China. No prior understanding is required.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Program-schedule\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Program-schedule\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Program-schedule\">Program schedule<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Program-schedule\" aria-hidden=\"true\">\n                    <table id=\"tablepress-217\" class=\"tablepress tablepress-id-217\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Time<\/th>\n<th class=\"column-2\">Title<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr class=\"row-2\">\n<td class=\"column-1\">9:00am \u2013 10:30am<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Overview of the cross border e-commerce landscape between China and Australia<\/li>\n<\/ul>\n<ul>\n<li>Leading e-commerce platforms in China (Tmall Global, JD, Yihaodian)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">10:30am \u2013 11:00am<\/td>\n<td class=\"column-2\">Morning tea<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">11:00am \u2013 12:30pm<\/td>\n<td class=\"column-2\">\n<ul>\n<li>WeChat-commerce: WeChat stores and KOL social selling<\/li>\n<\/ul>\n<ul>\n<li>Cases and best practices for the industry<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">12:30pm \u2013 1:15pm<\/td>\n<td class=\"column-2\">Lunch<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">1:15pm \u2013 2:30pm<\/td>\n<td class=\"column-2\">\n<ul>\n<li>An overview of social media marketing in China<\/li>\n<\/ul>\n<ul>\n<li>The Chinese digital consumer<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\">2:30pm \u2013 3:00pm<\/td>\n<td class=\"column-2\">Afternoon tea<\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\">3:00pm \u2013 4:30pm<\/td>\n<td class=\"column-2\">\n<ul>\n<li>WeChat Marketing<\/li>\n<\/ul>\n<ul>\n<li>Strategize your Chinese social media campaign<\/li>\n<\/ul>\n<ul>\n<li>Cases and best practices for the industry<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Further-study-opportunities\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Further-study-opportunities\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Further-study-opportunities\">Further study opportunities<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Further-study-opportunities\" aria-hidden=\"true\">\n                    <p>Graduates of the Masterclass series who are interested in furthering their studies are eligible for Credit for Recognised Learning into either the\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/offering\/course-pg-master-of-business-administration--mc-busadm\">Master of Business Administration (MBA)<\/a>\u00a0or the\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/offering\/course-pg-master-of-marketing--mc-mrkt\">Masters of Marketing<\/a>\u00a0for the equivalent of 1 unit (25 credits). Please note all applicants must meet admission criteria for the\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/offering\/course-pg-master-of-business-administration--mc-busadm\">MBA<\/a>\u00a0and\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/offering\/course-pg-master-of-marketing--mc-mrkt\">Master of Marketing<\/a>.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n        \n<\/mimas-block>\n\n    <mimas-block \n        block-name=\"articles\"\n        role=\"complementary\"\n        aria-label=\"articles content\"\n        data-segment=\"all\"\n        data-bg=\"gray\">\n\n        \n\n                    <div class=\"article\">\n                                                                \n                <img decoding=\"async\" src=\"\"\n                     alt=\"Register now\"\n                     srcset=\"\"\n                     sizes=\"(min-width: 2560px) 2560px, (min-width: 1920px) 1920px, (min-width: 1440px) 1440px, (min-width: 1024px) 1024px, (min-width: 768px) 768px\" loading=\"lazy\">\n\n                <article class=\"article__content\">\n                    \n                                            <h2 class=\"h3\">Register now<\/h2>\n                    \n                                            <p><p><strong>This Masterclass is part of our digital engagement masterclass series<\/strong><\/p>\n<p>The\u00a0<a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-engagement-masterclass-series\/\">digital engagement masterclass series<\/a>\u00a0combines five one-day masterclasses into one program that will bring you up to speed with everything a digital marketing professional needs to succeed in the global marketplace.<\/p>\n<p>Delivered in September and October, the series includes:<\/p>\n<ul>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-marketing-content-creation\/\">Digital marketing and content creation<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/e-commerce-marketing-for-chinese-market\/\">E-commerce and social media marketing for the Chinese market<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-ux-designing-for-humans\/\">Digital user experience design: designing for humans<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-ux-design-prototyping-iterating\/\">Digital user experience design: prototyping and iterating<\/a><\/li>\n<li><a href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-storytelling-reputation-management\/\">Digital storytelling and reputation management<\/a><\/li>\n<\/ul>\n<p><a class=\"button button--deep-blue\" href=\"https:\/\/central.curtin.edu.au\/study\/prof-development\/digital-engagement-masterclass-series\/\" target=\"_blank\" rel=\"noopener\">Read more about this series<\/a><\/p>\n<\/p>\n                    \n                                \n                        <\/article>\n            <\/div>\n        <\/mimas-block>\n","protected":false},"excerpt":{"rendered":"<p>The masterclass is facilitated by Chinese digital marketing expert Dr Mingming Cheng, drawing on his insights from research, consultancy, real life industry and best practices.<\/p>\n","protected":false},"parent":0,"menu_order":52,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_pd-categories":0,"footnotes":""},"pd-categories":[63,57],"class_list":["post-133088","pd","type-pd","status-publish","hentry","pd-categories-digital-engagement-masterclass-series","pd-categories-cbs-masterclasses"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/types\/pd"}],"version-history":[{"count":4,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133088\/revisions"}],"predecessor-version":[{"id":135900,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd\/133088\/revisions\/135900"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/media?parent=133088"}],"wp:term":[{"taxonomy":"pd-categories","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/study\/wp-json\/wp\/v2\/pd-categories?post=133088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}