Outline
Outline
Advertising is a creative, innovative, dynamic and fast-paced industry that demands more from graduates than ever before.
This specialisation gives you the opportunity to learn about and meet industry players and to understand agency processes and roles. You will learn to apply advertising tools, techniques and strategies to drive effective communication that creates value for businesses and not-for-profit organisations.
The specialisation offers an adaptive study structure, allowing you to choose from units that prepare you for the key business roles in an advertising agency and units that allow you to apply your communication skills to real industry projects.
Your learning will be practical and industry connected, with an internship opportunity with a top agency or industry client. It’s an opportunity to fast-track into the communications sector.
The advertising specialisation is a powerful addition to any graduate’s skills, both within and outside of the business school. The skills you gain in terms of effective communication and influence are highly valued across a variety of employment settings.
What jobs can the Advertising course lead to?
Careers
- Marketing communications officer
- Account/business developer
- Marketing strategist/planner
- Media planner
- Marketing consultant
- Digital communication specialist
- Advertising coordinator
Industries
- Advertising and media
- Retail
- Insurance
- Banking and finance
- Communications consulting
