{"id":109212,"date":"2018-02-07T15:35:45","date_gmt":"2018-02-07T15:35:45","guid":{"rendered":"https:\/\/www.curtin.edu.au\/research\/?post_type=facilities&#038;p=109212"},"modified":"2021-08-13T07:23:12","modified_gmt":"2021-08-13T07:23:12","slug":"luxury-branding-consumer-research","status":"publish","type":"facilities","link":"https:\/\/www.curtin.edu.au\/research\/facilities\/luxury-branding-consumer-research\/","title":{"rendered":"Luxury Branding Consumer Research Laboratory"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.curtin.edu.au\/research\/wp-content\/uploads\/2021\/08\/Consumer-research-lab_1000x500-1000x500.jpg\" alt=\"\" class=\"wp-image-118487\" srcset=\"https:\/\/www.curtin.edu.au\/research\/wp-content\/uploads\/2021\/08\/Consumer-research-lab_1000x500.jpg 1000w, https:\/\/www.curtin.edu.au\/research\/wp-content\/uploads\/2021\/08\/Consumer-research-lab_1000x500-740x370.jpg 740w, https:\/\/www.curtin.edu.au\/research\/wp-content\/uploads\/2021\/08\/Consumer-research-lab_1000x500-768x384.jpg 768w, https:\/\/www.curtin.edu.au\/research\/wp-content\/uploads\/2021\/08\/Consumer-research-lab_1000x500-480x240.jpg 480w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<p><\/p>\n<p>The <a href=\"http:\/\/www.luxurybrandingresearch.com\/consumer-lab\/\">Consumer Research Lab<\/a> specialises in the use of biometric measures including eye-tracking, facial expression and brainwave analysis to conduct market and consumer research.<\/p>\n<p>These methods are capable to track consumers\u2019 cognitive, attitudinal, affective, and behavioural resposnes at a second-by-second level, in a lab, field or even an online setting.<\/p>\n<p>The Consumer Research Lab has collaborated with Red Bull, Lotterywest, HBF, RAC and more to optimise their product concepts, sensory profiles, marketing communications, website usability, user experience and store atmospherics.<\/p>\n<p>Contact:\u00a0<a href=\"mailto:lbrc.lab@curtin.edu.au\">lbrc.lab@curtin.edu.au<\/a><\/p>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n","protected":false},"author":2,"featured_media":0,"template":"","faculties":[48],"research_areas":[36,44],"class_list":["post-109212","facilities","type-facilities","status-publish","hentry","faculties-business-and-law","research_areas-business-society-and-community","research_areas-digital-transformation"],"acf":{"video":"","facility_info":{"video":"https:\/\/youtu.be\/wGcL5QCuZu4"}},"featured_image":false,"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/facilities\/109212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/facilities"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/types\/facilities"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/facilities\/109212\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/media?parent=109212"}],"wp:term":[{"taxonomy":"faculties","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/faculties?post=109212"},{"taxonomy":"research_areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/research\/wp-json\/wp\/v2\/research_areas?post=109212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}