{"id":7572,"date":"2019-06-17T06:26:26","date_gmt":"2019-06-16T22:26:26","guid":{"rendered":"https:\/\/www.curtin.edu.au\/news\/bridging-cultural-differences-in-airbnb\/"},"modified":"2022-12-07T13:09:26","modified_gmt":"2022-12-07T05:09:26","slug":"bridging-cultural-differences-in-airbnb","status":"publish","type":"post","link":"https:\/\/www.curtin.edu.au\/news\/bridging-cultural-differences-in-airbnb\/","title":{"rendered":"Bridging cultural differences in Airbnb"},"content":{"rendered":"<p>Australian and Indonesian Airbnb hosts and guests are the focus of a new research project aiming to improve tourist accommodation.<\/p>\n<p>The research, by Curtin PhD candidate and Master of Commerce (Marketing) graduate Aji Cahya Nusantara, will analyse how host-tourist interactions on the popular home-sharing platform compares with hotels or other traditional lodging.<\/p>\n<p>Based on his findings, Nusantara will formulate recommendations the Airbnb hosts can use to understand their guests\u2019 cultural needs, improve their guests\u2019 accommodation experience and encourage more international tourists to visit their listing.<\/p>\n<p>\u201cWe are living in a globalised world where there are very few boundaries. Australia and Indonesia are geographically close, but our cultures are completely different. I would like my research to contribute to an increased understanding of each other\u2019s culture,\u201d says Nusantara, who was raised in Indonesia.<\/p>\n<p>His research outcomes could eventually be presented to Indonesia\u2019s Ministry of Tourism, to help new Airbnb hosts become financially viable and to prepare the country for the disruption Airbnb may bring to the hospitality industry.<\/p>\n<p>As of late 2017, there were just 43,700 Airbnb hosts across Indonesia \u2013 the majority being located on the resort islands of Bali and Lombok \u2013 and this figure could rapidly increase in the near future.<\/p>\n<p>\u201cI want to ensure Indonesia is prepared for the possibility of a growth in number of Airbnb listings.<\/p>\n<figure id=\"attachment_54013\" aria-describedby=\"caption-attachment-54013\" style=\"width: 1584px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54013 size-full\" src=\"https:\/\/www.curtin.edu.au\/news\/wp-content\/uploads\/2019\/06\/Aji-Cahya-Nusantara.jpg\" alt=\"Aji Cahya Nusantara, holding a traditional Javanese shadow puppet of Bhima, a character from Mahabharata.\" width=\"1584\" height=\"840\" \/><figcaption id=\"caption-attachment-54013\" class=\"wp-caption-text\">Aji Cahya Nusantara, holding a traditional Javanese shadow puppet of Bhima, a character from <em>Mahabharata<\/em>.<\/figcaption><\/figure>\n<p>\u201cThe introduction of budget airfares and Airbnb has completely changed travel patterns: many tourists are now travelling in large groups of family and friends, and they want to stay together on their holiday.<\/p>\n<p>\u201cIf you\u2019re part of an Australian family visiting Bali, for example, you might not want to constrain yourself by booking different rooms in a hotel. Instead, you might want to book out an entire house on Airbnb and split the cost between family members, which will be much cheaper.\u201d<\/p>\n<p>During his research, Nusantara will interview Australians and Indonesians about their international Airbnb experiences as well as trialling tourist accommodation himself. His research will be supported with a Research Training Program Stipend scholarship and supervised by Professor Christof Pforr and Dr Michael Volgger from Curtin\u2019s <a href=\"https:\/\/businesslaw.curtin.edu.au\/our-research\/centres-and-institutes\/tourism-research-cluster\/\">Tourism Research Cluster<\/a>.<\/p>\n<p>Pforr and Volgger have expertise in the sharing economy, having investigated the <a href=\"https:\/\/bcec.edu.au\/media\/substantial-growth-airbnb-supply-demand-wa-new-report\/\">effect of Airbnb on the WA tourism sector<\/a> as part of a 2017 Bankwest Curtin Economics Centre report.<\/p>\n<p>\u201cAs an Indonesian living in Australia, Aji is perfectly positioned to look at the Airbnb phenomenon from a cross-cultural point of view,\u201d Volgger says.<\/p>\n<p>\u201cHe\u2019s adding a valuable international dimension to our ongoing work on the sharing economy and Airbnb.\u201d<\/p>\n<p>Nusantara says he is proud to be studying at Curtin University.<\/p>\n<p>\u201cI wanted to study at a university ranked in the <a href=\"https:\/\/international.curtin.edu.au\/about\/rankings\/\">top one percent in the world<\/a> and that was in close proximity to both Indonesia and Australia.<\/p>\n<p>\u201cMy supervisors are really pushing me to dig beneath the surface with my research.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Are you interested in conducting research at Curtin? <a href=\"https:\/\/research.curtin.edu.au\/\">View our research courses<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian and Indonesian Airbnb hosts and their guests are the focus of a new research project aiming to improve tourist accommodation, by Curtin graduate and PhD candidate Aji Cahya Nusantara.<\/p>\n","protected":false},"author":4275,"featured_media":7573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[1],"tags":[],"research-areas":[],"class_list":["post-7572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":{"post_options":{"":null,"additional_content":{"title":"Graduate snapshot","content":"<p><strong><b>Name: <\/b><\/strong>Aji Cahya Nusantara<\/p>\n<p><strong><b>Studied: <\/b><\/strong>Master of Commerce (Marketing)<\/p>\n<p><strong><b>Related: <\/b><\/strong><a href=\"https:\/\/study.curtin.edu.au\/offering\/course-pg-master-of-marketing--mc-mrkt\/\">Master of Marketing<\/a><\/p>\n<p><strong><b>Graduated: <\/b><\/strong>2018<\/p>\n","image":false},"related_courses":false,"credits":{"author":"","photographer":"","media":false},"display_author":true,"banner":{"image":false}}},"featured_image":"https:\/\/www.curtin.edu.au\/news\/wp-content\/uploads\/2022\/07\/Bali_Indonesia_Process-1000x500.jpg","author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Curtin University"},"publishpress_future_action":{"enabled":false,"date":"2026-04-13 00:28:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/7572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/comments?post=7572"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/posts\/7572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media\/7573"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=7572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=7572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=7572"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=7572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}