\u201cSustainability and slow fashion are at the core of P\u2019JUNK,\u201d Hannah says. \u201cThey\u2019re very important to me as I wanted to do something vastly different to what is happening currently with \u2018fast fashion\u2019 \u2013 workers being exploited, environmental pollution and extreme amounts of cheap, poorly made garments being tossed into landfill after only a few wears.<\/p>\n
\u201cIn my work, I use a majority of upcycled and secondhand-sourced elements. For example, tartan from old kilts, denim from secondhand jeans, wool and yarn sourced secondhand and fabric remnants or offcuts.<\/p>\n \u201cI love giving secondhand materials a new lease on life as something different. Turning things that would otherwise end up in landfill into artisanal fashion gives me a great sense of accomplishment.\u201d<\/p>\n Even old toys become wearable fashion in Hannah\u2019s P\u2019JUNK collection, which debuted at this year\u2019s New Generation showcase at The Perth Fashion Festival. Her designs strongly evoke a sense of youth and whimsy (which Hannah says we don\u2019t have to lose with age) and emphasise bold colours, crazy textures and plenty of personality.<\/p>\n \u201cI just love how happy it is!\u201d Hannah says on her vivid collection. \u201cColourful, fun things make me happy, and they seem to have the same effect on people who view or wear my work! I love spreading that sense of joy.<\/p>\n \u201cI think it also stems from my study of psychology \u2026 I have seen some of the less cheerful sides of what it means to be human, and being a person who is very empathetic, I hate to think of other people going through life unhappy.\u201d<\/p>\n Hannah made the decision to switch from psychology to a Bachelor of Arts majoring in Fashion in 2013 after realising that, while she enjoyed psychology, she didn\u2019t want to pursue it as a career. Hannah became hooked on fashion after taking an optional unit in fashion design and illustration during the second year of her psychology degree.<\/p>\n \u201cThis unit planted the seed of switching courses from psychology to fashion, as I really enjoyed it and found my tutor, Dr Anne Farren, to be a wonderful source of inspiration and knowledge,\u201d Hannah says.<\/p>\n \u201cShe was also a great help in assisting me with deciding what I wanted to do with my study pathway, and giving me the confidence to take a chance and switch degrees.\u201d<\/p>\n Hannah entered the fashion course with only basic sewing skills, but graduated with a wealth of design abilities and knowledge, as well as the confidence to break sartorial conventions.<\/p>\n \u201cThe fashion course at Curtin is a very supportive environment for pushing the boundaries and trying new creative things that don\u2019t have to be commercially-minded,\u201d Hannah says. \u201cIt was through this freedom that I was able to experiment \u2026 to find a way of designing that was truly \u2018me\u2019.\u201d<\/p>\n Hannah\u2019s designs are especially unique \u2013 one of her favourite pieces is a large jacket created from hundreds of handmade tassels sourced from new and secondhand wool.<\/p>\n \u201cIt made me so happy seeing it bouncing down the runway!\u201d Hannah exclaims. \u201cHours of work went into it and I think the time I spent on it totally paid off \u2013 it proved to be a real crowd favourite from my collection.\u201d<\/p>\n Hannah is set to launch her online store early next year, and has built a legion of followers through her fashion and lifestyle blog, An Artful Life<\/em><\/a>, which she began in 2011. Hannah says social media can be a powerful tool for independent fashion designers, and she\u2019s grateful she\u2019s had years of experience to build rapport and establish her identity with the fashion community.<\/p>\n \u201cWhen I\u2019m asked my number one social media tip for fashion designers and creatives, I always say this: you have to create a \u2018story\u2019 around your brand using your social media, it can\u2019t just be about what you are selling,\u201d she says.<\/p>\n \u201cBring in elements of art, literature, pop culture, music etc., that are not directly related to your own work, but that encompass the aesthetic you are portraying through your brand.<\/p>\n \u201cHaving those other elements that add depth to what you\u2019re doing makes consumers far more engaged and immersed.\u201d<\/p>\n And her advice on how to make more sustainable purchases?<\/p>\n \u201cTry to avoid cheap and poorly made fast fashion, and instead buy well-made pieces that will last longer, preferably from a local designer to support small business!\u201d<\/p>\n This story is part of Curtin\u2019s Young Alumni Stories<\/a> series where we celebrate the achievements of Curtin graduates 35 and under. Learn more about the Young Alumni Program<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cI just love how happy it is!\u201d Fashion alumna Kate Hannah designs sustainable clothing that\u2019s also fun and frivolous.<\/p>\n","protected":false},"author":4182,"featured_media":6318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[1],"tags":[],"research-areas":[],"class_list":["post-6315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":{"post_options":{"":null,"additional_content":{"title":"Alumni Snapshot","content":" Name: Kate Hannah<\/p>\n![\"Three](\"https:\/\/www.curtin.edu.au\/news\/wp-content\/uploads\/2017\/11\/KateHannah5.jpg\")
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