Marketing professionals from around the world who are looking to advance their skills in the digital age can now enrol in Curtin University\u2019s new Marketing in a Digital World MicroMasters program.<\/p>\n
The MicroMasters program, run through Curtin\u2019s School of Marketing, will offer five online courses for completion over 46 weeks and can provide a pathway into the University\u2019s Master of Marketing degree.<\/p>\n
MicroMasters programs are delivered on the edX online learning platform founded by Harvard and Massachusetts Institute of Technology (MIT).<\/p>\n
Deputy Vice-Chancellor Academic Professor Jill Downie said the MicroMasters program reflects the next level of innovation in learning.<\/p>\n
\u201cThis MicroMasters program provides an opportunity for those from different countries, backgrounds and disciplines to receive a credential in marketing from Curtin,\u201d Professor Downie said.<\/p>\n
\u201cWith the changing education landscape there is a need for people to be able to access online learning modules, and MicroMasters credentials are enabling people to upskill and open pathways into postgraduate studies on a global scale.<\/p>\n
\u201cThis program allows professionals to advance their careers by learning additional skills about working in the digital world, while studying online.\u201d<\/p>\n
Throughout the program, learners will engage in problem solving, analytical thinking and gain experience in areas such as; creating and sustaining a brand, marketing through digital channels, marketing metrics, consumption behaviours across buying contexts, digital brand engagement and digital reputation management.<\/p>\n
Entry to the Master of Marketing degree program is subject to Curtin\u2019s entry requirements, which includes completion of an undergraduate degree.<\/p>\n
Curtin is the only university in Western Australia in the edX Consortium.<\/p>\n