Two recent Curtin University graduates\u00a0have won\u00a0spots at the upcoming Design and Art Direction (D&AD) New Blood Academy in London, an exclusive boot camp designed to catapult young creatives into the advertising industry.<\/p>\n
School of Design and Art alumni Marina Vasilieva and Maya Halilovic were put in contention for one of just 50 academy spots after each winning a \u2018pencil\u2019 at the recent international D&AD New Blood Awards.<\/p>\n
The Academy entry continues a run of firsts for the Creative Advertising and Graphic Design graduates, who were the first students from Curtin \u2014 or Western Australia \u2014 to win a pencil or\u00a0boot camp berth.<\/p>\n
Miss Vasilieva\u2019s winning entry looked at how to empower a young audience to engage with the news, using geotagging and smartphone services.<\/p>\n
The 21-year-old, who is employed as a junior art director at VML in Sydney, said the academy would allow her to further her career.<\/p>\n
\u201cWhenever I’ve been involved in any D&AD events, I’ve come out much more mentally flexible, creative, and confident and I’m sure that the academy will be no different,\u201d Miss Vasilieva said.<\/p>\n
\u201cI’m incredibly eager to hear the stories of the speakers and other young creatives and take their guidance and experiences into my day-to-day approach to my work.\u201d<\/p>\n
Miss Halilovic, who works as a copywriter at the Perth office of advertising agency 303 MullenLowe, won a pencil for her brief to reboot radio writing.<\/p>\n
The 24-year-old said she was looking forward to working with some of the world\u2019s top creatives and seeing how they approached their work and creative obstacles.<\/p>\n
\u201cThe academy is a chance to gain insight and perspective into working in this industry at their level \u2014 their way of thinking, methodology, time management and ambition \u2014 things I hope will be helpful in shaping my own career,\u201d Miss Halilovic said.<\/p>\n
Professor David Hawkins, Head of School of Design and Art, said the graduates\u2019 win demonstrated the strong capability and creative spirit they developed while studying at Curtin.<\/p>\n
\u201cTheir competition success shows they are able to compete with the best students and recent graduates in the world,\u201d he said.<\/p>\n
\u201cThe awards are an important annual industry showcase for the best work in advertising and graphic design and have launched many successful careers. We wish Maya and Marina great success.\u201d<\/p>\n
Miss Halilovic and Miss Vasilieva will head to London to take part in the awards ceremony and two-week academy in early July.<\/p>\n","protected":false},"excerpt":{"rendered":"
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