Four Curtin University graduates recently won big at the 2013 Australian Cannes Young Lions national awards competition for their creative advertising campaign skills.<\/p>\n
Our Australian winners will fly to France to participate in the Cannes International Festival of Creativity, where they will showcase their winning work to international creative executives.<\/p>\n
The Young Lions awards see teams of two developing a campaign to increase brand awareness and donation revenue for the Murdoch Children\u2019s Research Institute.<\/p>\n
Curtin graduates won the Digital and the Print categories. Attadale resident and Curtin Creative Advertising graduate, Liam Riddler, said the competition required them to think of a simple solution, as they only had 24 hours to come up with the final product.<\/p>\n
\u201cWe knew we were up against high calibre competitors, so we had to rethink the ways we could create something impactful with only a few clicks from the audience,\u201d Mr Riddler said.<\/p>\n
\u201cTo get people to donate, we felt it was important to make the audience feel something when viewing the ad and we found YouTube was a great medium for this.\u201d<\/p>\n
Print category winner and previous Canning Vale resident, Josie Fox, said her team\u2019s biggest challenge was making something go viral using a print medium, which was something they hadn\u2019t considered previously.<\/p>\n
\u201cWe think our entry stood out because it took the idea beyond print and into other mediums,\u201d Ms Fox said.<\/p>\n
\u201cWe slept only four hours during the 24 hour brief period, spending a substantial amount of time pulling apart the brief, which we believe made a huge difference.\u201d<\/p>\n
Learn more about Curtin\u2019s Creative Advertising and Graphic Design course <\/a>and view the winning entries<\/a>.<\/p>\n Current employers of winners: Four Curtin University graduates recently won big at the 2013 Australian Cannes Young Lions national awards competition for their creative advertising campaign skills.<\/p>\n","protected":false},"author":4275,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[3],"tags":[],"research-areas":[],"class_list":["post-18116","media-release","type-media-release","status-publish","hentry","category-campus-and-global-community"],"acf":{"post_options":{"":null,"additional_content":{"title":"","content":"","image":false},"related_courses":false,"credits":{"author":"","photographer":"","media":false},"display_author":true,"banner":{"image":false}}},"featured_image":false,"author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Curtin University"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/18116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/media-release"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/18116\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=18116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=18116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=18116"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=18116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Liam Riddler, 303 Lowe, Perth
\nAlex Bolderoff, 303 Lowe, Perth
\nJosie Fox, CumminsRoss, Melbourne
\nSara Oteri, CumminsRoss, Melbourne<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"