WA\u2019s biggest university is launching a new brand campaign that positions Curtin as the university where the brightest minds Make Tomorrow Better.<\/p>\n
The campaign is designed to enhance the way Curtin is seen by its wider market, including prospective students, employers and business partners.<\/p>\n
The University is well known for innovation and recently dropped \u2018of Technology\u2019 from its name. It now operates as Curtin University, reflecting its move from being a university primarily focused on applied technology to a research-based institution with a broad course offering.<\/p>\n
Curtin\u2019s Vice-President Corporate Relations and Development, Val Raubenheimer, said the Make Tomorrow Better campaign was a natural evolution of the well-known Curtinnovation brand platform.<\/p>\n
\u201cCurtinnovation continues to exist in everything we do. It\u2019s in the way we make ideas happen and how we solve the problems in the world around us. It\u2019s in the way we see opportunities to make tomorrow better,\u201d Ms Raubenheimer said.<\/p>\n
\u201cCurtin graduates have a reputation for being able to make a difference from their first day on the job. You could say our graduates are a little more \u2018switched on\u2019.\u201d<\/p>\n
The Make Tomorrow Better campaign TV ad will premiere this Sunday. It is the first major work created under The Brand Agency\u2019s Executive Creative Director Garry Horner.<\/p>\n
The suite of TV commercials will spearhead the integrated campaign, which also includes a dedicated website (maketomorrowbetter.com.au), Facebook page, Twitter account, online advertising and outdoor. Curtin\u2019s highly awarded undergraduate recruitment project, The Box, has also been strengthened and continues under the separate badge of \u2018Studentbox\u2019.<\/p>\n
The TV ads depict a different world in which everyone\u2019s head is replaced by light bulbs, demonstrating that Curtin people have the brightest minds and are a little more switched on.<\/p>\n
Plaza Films shot the campaign at 15 different locations using custom-made LED light helmets that could be transformed by 3D animation in post production. Music is provided by Curtin graduate Richard Pike, a member of the well-known Australian experimental electronic band PVT.<\/p>\n
The Brand Agency\u2019s Business Director, Morgen Lewis said Make Tomorrow Better is a call to arms from Curtin for anybody who wants to make a difference by applying their bright minds to solve real problems.<\/p>\n
\u201cWe wanted to show that innovation is more than just bright ideas. It is about turning ideas into reality,\u201d Ms Lewis commented.<\/p>\n
\u201cOur research showed that employers like the way Curtin graduates can hit the deck running, so we decided the campaign should show how Curtin\u2019s point of difference is their people who can achieve better results by putting their bright minds to work with industry.\u201d
\nCredits:<\/p>\n
Executive Creative Director: Garry Horner
\nWriters: Garry Horner, James Wills
\nArt Directors: Garry Horner, David Donald
\nDigital: Brad Cumbers, Gene Brutty, Tim Seddon, Georg Widschwendter, Carl Fraunschiel
\nBusiness Director: Morgen Lewis
\nPlanning Director: Paul Yole
\nClient: Karen Carriero
\nAgency Producer: Ian Ford
\nProduction Company\/Producer: Plaza Films\/ Edwina Speakman
\nDirector: Sam Bennetts
\nMusic: Richard Pike
\nPost production: Fin Design<\/p>\n
Contact:<\/p>\n
Kristy Jones, Public Relations, Curtin University Note to COS: Stills from the TV ad and interviews are available on request.<\/p>\n","protected":false},"excerpt":{"rendered":" WA\u2019s biggest university is launching a new brand campaign that positions Curtin as the university where the brightest minds Make Tomorrow Better.<\/p>\n","protected":false},"author":4275,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","wds_primary_category":0,"wds_primary_research-areas":0,"footnotes":""},"categories":[3],"tags":[],"research-areas":[],"class_list":["post-17703","media-release","type-media-release","status-publish","hentry","category-campus-and-global-community"],"acf":{"post_options":{"":null,"additional_content":{"title":"","content":"","image":false},"related_courses":false,"credits":{"author":null,"photographer":null,"media":false},"display_author":true,"banner":{"image":false}}},"featured_image":false,"author_meta":{"first_name":"Curtin","last_name":"University","display_name":"Curtin University"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/17703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/types\/media-release"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/users\/4275"}],"version-history":[{"count":0,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media-release\/17703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/media?parent=17703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/categories?post=17703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/tags?post=17703"},{"taxonomy":"research-areas","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/news\/wp-json\/wp\/v2\/research-areas?post=17703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTel: 08 9266 1930, Mobile: 0402 517 300, Email: k.jones@curtin.edu.au<\/a>
\nWeb: http:\/\/curtin.edu.au<\/a><\/p>\n