\u201cWe had just moved into our new house in California, and Dad brought home the tape, which had just come out, and I watched it so many times,\u201d she said.<\/p>\n\n\n\n \u201cI was completely enthralled by the film, and it opened up this whole new world of possibility for me.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n For many children, that kind of magic fades with age. But for Jordana, it stayed.<\/p>\n\n\n\n Back home in Perth – one of the world\u2019s most isolated cities in the world – and a long way from Hollywood Boulevard, Jordana held onto the dream of one day working in the entertainment industry.<\/p>\n\n\n\n Determined to turn that dream into reality, Jordana enrolled at Curtin University, where she studied communications and marketing, blending her love of storytelling with her fascination for film, fashion and pop culture.<\/p>\n\n\n\n But like many graduates, the path ahead wasn\u2019t instantly clear.<\/p>\n\n\n\n Following graduation, she worked briefly at her father\u2019s construction company.<\/p>\n\n\n\n \u201cThe building industry wasn\u2019t on my vision board, but there wasn\u2019t really any outlet for the opportunities I was interested in,\u201d she said.<\/p>\n\n\n\n \u201cAs the saying goes, if opportunity doesn\u2019t knock, build a door \u2013 so I built a door and started Perth Style.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n What started as a side hustle soon became one of Perth\u2019s premier local fashion blogs, covering fashion in film, reviews and photoshoots.<\/p>\n\n\n\n Jordana would go on to cover Perth events, new store openings, and rub shoulders with up-and-coming designers in WA.<\/p>\n\n\n\n Before long, those small local assignments grew into opportunities to cover Australian Fashion Week, collaborate with global beauty brands and attend New York Fashion Week.<\/p>\n\n\n\n Fifteen years later, that once-humble side hustle evolved into Unscrippted Creative<\/a> -Jordana\u2019s thriving digital marketing consultancy where she works with some of the world\u2019s biggest entertainment brands.<\/p>\n\n\n\n Today, Jordanna has helped creators with a combined following of more than 26 million people and worked with powerhouse names including Sony Pictures<\/a>, Netflix<\/a>, Universal Pictures<\/a>, NASA<\/a> and L’Or\u00e9al<\/a>.<\/p>\n\n\n\n But getting there required a leap of faith.<\/p>\n\n\n\n Leaving Perth to move to Los Angeles was both exciting and terrifying.<\/p>\n\n\n\n \u201cI gave myself about six months to find a job,\u201d she said.<\/p><\/blockquote><\/figure>\n\n\n\n Five months later, she landed a role at Sony Pictures.<\/p>\n\n\n\n For the girl who once dreamed of Hollywood from her living room in Perth, it felt surreal.<\/p>\n\n\n\n \u201cMy very first film premiere was The Equalizer<\/em> with Denzel Washington,\u201d she said.<\/p><\/blockquote><\/figure>\n\n\n\n \u201cStanding on the red carpet on Hollywood Boulevard was such a dream come true.\u201d<\/p>\n\n\n\n Over the next decade, Jordana built a career inside one of the world\u2019s most competitive industries, working her way from Coordinator of People and Organisation to Digital Marketing Executive at Sony Pictures.<\/p>\n\n\n\n But beyond the glamour, Hollywood taught her resilience.<\/p>\n\n\n\n \u201cWorking in marketing taught me not to take rejection personally,\u201d she said.<\/p><\/blockquote><\/figure>\n\n\n\n \u201cI just tried to push boundaries as much as I could.\u201d<\/p>\n\n\n\n That persistence eventually led her to one of the biggest moments of her career -working on the 2024 Oscars.<\/p>\n\n\n\n For someone who grew up watching award shows from the other side of the world, the experience was almost impossible to comprehend.<\/p>\n\n\n\n Yet behind the glitz, gowns and flashing cameras, Jordana discovered something surprisingly grounding.<\/p>\n\n\n\n \u201cWhen you\u2019re behind the scenes, you realise that the people running these events are just incredibly hard-working humans,\u201d she said.<\/p>\n\n\n\n \u201cIt reminds you that even the biggest dreams are built by ordinary people who simply kept going.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n Despite everything she has achieved, Jordana says the most important lesson she has learned is not to fear failure.<\/p>\n\n\n\n \u201cThe biggest lesson I\u2019ve learnt is to see failure as a necessary part of becoming successful,\u201d she said.<\/p>\n\n\n\n \u201cIt\u2019s not the end of the world if a door shuts. If you have the drive, you\u2019ll always find another way through.\u201d<\/p>\n\n\n\n Jordana Ripp<\/strong><\/a>, Head of Digital Marketing and Talent at <\/strong>Unscrippted Creative<\/strong><\/a><\/p>\n\n\n\n Graduating from Curtin with a master\u2019s in marketing (2011), Jordana is a passionate digital marketing and entertainment professional with more than 13 years of experience. Growing up in Perth for most of her life, Jordana decided to take a leap of faith and move to LA to pursue a career in entertainment marketing. Since moving, she has managed to work with global brands including Sony Pictures Television, Netflix, NASA, the 2024 Oscars, L\u2019Oreal and Universal Pictures, plus many more.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Growing up between the leafy streets of Mosman Park and the sun-soaked suburbs of California, […]<\/p>\n","protected":false},"author":161,"featured_media":29556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_category":710,"footnotes":""},"categories":[710],"tags":[136,363,92,88,17],"class_list":["post-29555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-after-curtin","tag-career","tag-career-advice","tag-curtin-alumni","tag-curtin-university-2","tag-film"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/29555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/comments?post=29555"}],"version-history":[{"count":3,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/29555\/revisions"}],"predecessor-version":[{"id":29560,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/29555\/revisions\/29560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media\/29556"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media?parent=29555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/categories?post=29555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/tags?post=29555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}