{"id":20792,"date":"2024-09-13T12:05:33","date_gmt":"2024-09-13T04:05:33","guid":{"rendered":"https:\/\/www.curtin.edu.au\/friends\/?p=20792"},"modified":"2025-06-20T12:59:02","modified_gmt":"2025-06-20T04:59:02","slug":"curtin-graduate-empowering-sea-turtle-conservation-efforts-through-innovative-technology","status":"publish","type":"post","link":"https:\/\/www.curtin.edu.au\/friends\/curtin-graduate-empowering-sea-turtle-conservation-efforts-through-innovative-technology\/","title":{"rendered":"Director of We Spot Turtles! on switching careers to follow your passion"},"content":{"rendered":"\n<p class=\"has-sm-font-size\">Graduating with a degree in Mass Communications in 2020, Caitlin McKeown realized this wasn\u2019t her calling.<\/p>\n\n\n\n<p id=\"ember52\">Growing up on the WA coast, Caitlin has always had a deep-rooted connection with the marine environment and has always been passionate about conserving the precious sea life that surrounded her every day.<\/p>\n\n\n\n<p id=\"ember53\">In 2021, she decided to switch career paths and follow her passion, pursuing a degree in Environmental Science &amp; Coastal Marine Science at Curtin, and the rest is history.<\/p>\n\n\n\n<p id=\"ember54\">Now, Caitlin is the Co-Founder and Director of <a href=\"https:\/\/www.wespotturtles.org\/\">We Spot Turtles!<\/a> which is an innovative mobile application that uses crowd-sourced data to help conserve endangered sea turtles and preserve our marine ecosystems.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"font-size:43px\">Tell us about the evolution of We Spot Turtles?<\/h1>\n\n\n\n<p id=\"ember56\">After finishing my Mass Communications degree at Curtin in 2020, I decided that although I enjoyed studying for the degree, this wasn\u2019t the career path for me.<\/p>\n\n\n\n<p id=\"ember57\">Growing up on the beautiful, pristine coast of WA, I\u2019ve always had a connection and passion for protecting the marine environment. So, I decided to pursue a degree in Environmental Science and Coastal Marine Science at Curtin. As soon as I started the degree, I knew straight away that this was exactly what I wanted to do!<\/p>\n\n\n\n<p id=\"ember58\">From there, I signed up to do some volunteer sea turtle monitoring with the Department of Biodiversity, Conservation, and Attractions which only reaffirmed that this is what I wanted to do for the rest of my life.<\/p>\n\n\n\n<p id=\"ember59\">However, the more research I conducted, the more I discovered the crucial need for data to better understand and conserve these beautiful creatures.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"500\" src=\"https:\/\/www.curtin.edu.au\/friends\/wp-content\/uploads\/sites\/2\/2024\/09\/1726193301267-905x500.jpeg\" alt=\"\" class=\"wp-image-25130\" \/><figcaption class=\"wp-element-caption\">Turtle swimming in the Great Barrier Reef. Photo credit: Josh Hamilton Photography.<\/figcaption><\/figure>\n\n\n\n<p id=\"ember62\">Motivated to make a difference, I came up with the idea of We Spot Turtles! which is an innovative app designed to educate the public on respectful and non-intrusive ways to observe sea turtles and encourage users to actively contribute to conservation efforts.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"ember63\" style=\"font-size:43px\"><strong>Why is We Spot Turtles! so important?<\/strong><\/h1>\n\n\n\n<p id=\"ember64\">We Spot Turtles! is a citizen science app that engages the community in sea turtle conservation in a non-invasive manner through machine learning and geolocation technology.<\/p>\n\n\n\n<p id=\"ember65\">Essentially, anyone can upload their images of sea turtles they&#8217;ve spotted in the wild onto the We Are Turtles! app. For example, if you see a sea turtle nesting on the beach, you can upload the photo and the app recognizes the turtle on a species and individual level, and then a trail of movement is collected as the sea turtle is spotted around the world.<\/p>\n\n\n\n<p id=\"ember66\">The facial recognition technology allows us to monitor sea turtles without using current monitoring methods like pit tags or flipper tags, which can often be quite invasive.<\/p>\n\n\n\n<p id=\"ember67\">It\u2019s a win-win, encouraging the community to get closer to the environment using innovative technology in a positive and accessible way, which in turn enables us to identify conservation priorities and implement targeted initiatives to safeguard and preserve these beautiful creatures.<\/p>\n\n\n\n<p id=\"ember68\">In the future, we hope to scale the app to monitor other endangered animals, including whale sharks.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"font-size:43px\">What are your top three tips for aspiring entrepreneurs or innovators?<\/h1>\n\n\n\n<p id=\"ember70\"><strong><em>1. Don\u2019t be scared, just go for it<\/em><\/strong>. Don\u2019t second guess yourself, just commit and then see where it takes you because you can do anything you put your mind to. That sounds so cliche, but I truly believe it!<\/p>\n\n\n\n<p id=\"ember71\"><strong><em>2. Put yourself in places where you will cop criticism.<\/em><\/strong> For me, that&#8217;s been a big learning curve. Being involved in programs like Curtin Ignition not only helped me elevate my business idea but I grew so much as a person, as this experience taught me how to cop the feedback and criticism. In these moments you learn the ins and outs of your business and whether you\u2019ve got a solid business idea.<\/p>\n\n\n\n<p id=\"ember72\"><strong><em>3. Believe in yourself.<\/em><\/strong> If someone tells you that your idea won&#8217;t work but you know it will, don&#8217;t listen to them, just go for it! I\u2019ve had a lot of people tell me that my idea wouldn&#8217;t work, even professionals in the industry. Fast forward to now, this year we have received an <a href=\"https:\/\/www.linkedin.com\/posts\/caitlin-mckeown-464190266_plastic-innovators-windfall-activity-7211638942696161280-UUi7?utm_source=share&amp;utm_medium=member_desktop\">Innovation Booster Grant from the WA Government<\/a> and we were featured on Google\u2019s new <a href=\"https:\/\/www.youtube.com\/watch?v=CfzhLOiczDQ\">#WeArePlayAustralia edition<\/a>!<\/p>\n\n\n\n<p id=\"ember73\"><strong><em>Caitlin took us on a day in her life visiting a turtle sanctuary in the south of France during a recent work trip. Watch the video <a href=\"https:\/\/www.instagram.com\/reel\/C_12kc9I2Hq\/\">here<\/a>.<\/em><\/strong><\/p>\n\n\n\n<p><strong>___<\/strong><\/p>\n\n\n\n<p id=\"ember76\"><a href=\"https:\/\/www.linkedin.com\/in\/caitlin-mckeown-464190266\/\"><strong>Caitlin McKeown<\/strong><\/a><strong>, Co-Founder &amp; Director of <\/strong><a href=\"https:\/\/www.wespotturtles.org\/\"><strong>We Spot Turtles!<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-sm-font-size\"><em>Graduating from the Curtin with a Bachelor of Arts in 2020, Caitlin realized this wasn\u2019t her calling and decided to switch careers to pursue a Bachelor of Science in Environmental Science &amp; Coastal Marine Science. Currently, Caitlin is the Co-Founder and Director of We Spot Turtles! which is a citizen-science project that uses innovative technology to help safeguard sea turtles and preserve our marine ecosystems.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graduating with a degree in Mass Communications in 2020, Caitlin McKeown realised this wasn\u2019t her calling. Fast forward to now, she&#8217;s the Co-Founder and Director of We Spot Turtles!, an app using crowd-sourced data to protect endangered sea turtles. Caitlin shares how she switched careers and her top tips for aspiring entrepreneurs. <\/p>\n","protected":false},"author":162,"featured_media":20794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_category":710,"footnotes":""},"categories":[710],"tags":[363,709],"class_list":["post-20792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-after-curtin","tag-career-advice","tag-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/20792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/comments?post=20792"}],"version-history":[{"count":5,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/20792\/revisions"}],"predecessor-version":[{"id":25732,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/20792\/revisions\/25732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media\/20794"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media?parent=20792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/categories?post=20792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/tags?post=20792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}