{"id":19978,"date":"2024-09-26T11:20:00","date_gmt":"2024-09-26T03:20:00","guid":{"rendered":"https:\/\/www.curtin.edu.au\/friends\/?p=19978"},"modified":"2025-07-17T13:27:50","modified_gmt":"2025-07-17T05:27:50","slug":"ceo-puts-community-first","status":"publish","type":"post","link":"https:\/\/www.curtin.edu.au\/friends\/ceo-puts-community-first\/","title":{"rendered":"CEO puts community first"},"content":{"rendered":"\n<p class=\"has-sm-font-size\"><em>James Chen, CEO of Athena Best Financial Singapore.<\/em><\/p>\n\n\n\n<p class=\"has-sm-font-size\"><strong>Author | Carmelle Wilkinson<\/strong><\/p>\n\n\n\n<p>This month, our Editor-in-Chief of Curtin Commons Carmelle Wilkinson had the pleasure of interviewing the President of the <a href=\"https:\/\/www.cuasc.org.sg\/\">Singapore Alumni Chapter<\/a> James Chen, PBM \u2013 in Singapore!<\/p>\n\n\n\n<p>James is a proud finance and marketing alumnus with a fascinating career journey \u2013 which includes time as an air operation specialist in the Republic of the Singapore Airforce.<\/p>\n\n\n\n<p>He is currently the CEO of finance advisory firm &#8211; <a href=\"https:\/\/www.athenabest.com.sg\/about-us\/who-we-are\">Athena Best Financial<\/a> and the co-founder of <a href=\"https:\/\/www.everylittlehelps.net\/who-we-are\">Every Little Helps<\/a> charity, which helps underprivileged Singaporean families.<\/p>\n\n\n\n<p>In 2019, James was awarded a prestigious Public Service Medal by the Singapore Government, for his commitment to community.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><strong>Hi James! What an exciting career journey you\u2019ve enjoyed so far. Can you please share with us when your interest in finance began?<\/strong><\/h4>\n\n\n\n<p>It would have been when I was in my late teens.<\/p>\n\n\n\n<p>I enjoyed flicking through the finance section of the local newspaper and became fascinated with how the stock market worked.<\/p>\n\n\n\n<p>That curiosity eventually led me to study commerce at Curtin.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Was it always your dream to obtain a tertiary education?<\/strong><\/h4>\n\n\n\n<p>Definitely. My parents didn\u2019t have money to send me to university, so I had to fund it myself.<\/p>\n\n\n\n<p>I did this by working for the Republic of the Singapore Airforce as an air operation speacilist for six years and studying part -time.<\/p>\n\n\n\n<p>After I left the air force, I joined the local bank as a personal banker.<\/p>\n\n\n\n<p>Within a couple of years, I had progressed to the branch business manager.<\/p>\n\n\n\n<p>Over the years I also gained experience working in as the head of business development and training before leaving the corporate world to set-up my own financial advisory agency six years ago.<\/p>\n\n\n\n<p><strong>Amazing. And now you\u2019re the CEO of Athena Best Financial Singapore!<\/strong><\/p>\n\n\n\n<p>Haha yes. Last year, I received a call from a finance advisory firm in Hong Kong (Athena Best Financial Group) asking if I\u2019d set up their new operations in Singapore.<\/p>\n\n\n\n<p>Just earlier this year, we obtained our financial advisory license from the Monetary Authority of Singapore and I was appointed as the CEO\/Country Head of Singapore operations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>That\u2019s incredibly brave to leave a firm you had established and merge with a new company?<\/strong><\/h4>\n\n\n\n<p>Looking back now, I guess it was.<\/p>\n\n\n\n<p>Actually, when I look back at my career, whether it was joining the defence force or starting my own start-up, I was never afraid to take a risk.<\/p>\n\n\n\n<p>Over my life I\u2019ve had some wonderful opportunities and that all happened because I said yes.<\/p>\n\n\n\n<p>I don\u2019t just have good luck. Because if I\u2019m honest sometimes it doesn\u2019t always work out. Haha.<\/p>\n\n\n\n<p>But I know that if I work hard and say yes, then there is always an opportunity to gain experience and knowledge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Can you tell me a bit more about your charity Every Little Helps?<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1500\" src=\"https:\/\/www.curtin.edu.au\/friends\/wp-content\/uploads\/sites\/2\/2024\/09\/Singapore.jpg\" alt=\"Every Little Helps\" class=\"wp-image-19935\" srcset=\"https:\/\/www.curtin.edu.au\/friends\/wp-content\/uploads\/sites\/2\/2024\/09\/Singapore.jpg 2000w, https:\/\/www.curtin.edu.au\/friends\/wp-content\/uploads\/sites\/2\/2024\/09\/Singapore-768x576.jpg 768w, https:\/\/www.curtin.edu.au\/friends\/wp-content\/uploads\/sites\/2\/2024\/09\/Singapore-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p class=\"has-sm-font-size\">Curtin Alumnus James Chen co-founded the charity, Every Little Helps to help alleviate poverty.<\/p>\n\n\n\n<p>I co-founded the charity in 2018, to uphold the philosophy of giving back to society.<\/p>\n\n\n\n<p>Singapore is one of the wealthiest countries in the world and living expenses are incredibly high.<\/p>\n\n\n\n<p>The core objective of the foundation is to uplift and help underprivileged families break the vicious cycle of poverty.<\/p>\n\n\n\n<p>Together with our incredible donors and volunteers, we help alleviate poverty in three ways, by reducing food deprivation, ensuring equity in opportunities, and securing access to education for all.&nbsp;<\/p>\n\n\n\n<p>When we first launched, I was offering free tutoring at a local hawker for about five kids.<\/p>\n\n\n\n<p>Those numbers have since grown, and we\u2019ve had to move to a local community office, where we have a group of volunteer student tutors running the sessions.<\/p>\n\n\n\n<p>We also distribute care packages and food items to families in need.<\/p>\n\n\n\n<p>Coming from a very humble background myself, I can empathise with families doing it tough, as I know how hard it can be.<\/p>\n\n\n\n<p>Growing up, I lived in a small one-bedroom apartment which my parents obtained through Singapore\u2019s Housing and Development Board, and the four of us all shared the unit.<\/p>\n\n\n\n<p>My parents now own a food stall and are doing quite well for themselves, but it took a lot of hard work.<\/p>\n\n\n\n<p>Throughout their life, they\u2019ve worked very hard, and I like to think I inherited their strong work ethic.<\/p>\n\n\n\n<p><strong>As Singapore Alumni Chapter President, what do you most love about the role?<\/strong><\/p>\n\n\n\n<p>I started as a member a few years ago, before taking over as President.<\/p>\n\n\n\n<p>I\u2019m very grateful to Curtin for my degree, and I knew I wanted to give back.<\/p>\n\n\n\n<p>Being President of the Chapter has allowed me to connect, engage and socialise with a number of amazing alumni living and working in Singapore.<\/p>\n\n\n\n<p>I\u2019ve made some wonderful friends.<\/p>\n\n\n\n<p>As a husband and father of teenage children I felt now was the time in my life where I do have a bit more free time and I was happy to commit myself.<\/p>\n\n\n\n<p>While I do enjoy the social aspect of it, there is so much more to it.<\/p>\n\n\n\n<p>Everyone brings different ideas and concepts to the table and networking with alumni can be very enriching.<\/p>\n\n\n\n<p>Many people in my friendship circle went to Curtin and they come from all different industries and backgrounds.<\/p>\n\n\n\n<p>I encourage all Curtin alumni in Singapore to get in touch and <a href=\"https:\/\/www.cuasc.org.sg\/join-us\">join us<\/a> at our next event, we would love to meet you.<\/p>\n\n\n\n<p class=\"has-sm-font-size\"><strong>Author | Carmelle Wilkinson<\/strong><\/p>\n\n\n\n<p><strong>___<\/strong><\/p>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        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He&#8217;s currently the CEO of Athena Best Financial and co-founder of Every Little Helps charity.<\/p>\n","protected":false},"author":172,"featured_media":19948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","wds_primary_category":0,"footnotes":""},"categories":[537],"tags":[27,737],"class_list":["post-19978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curtin-commons","tag-business","tag-global-alumni"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/19978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/comments?post=19978"}],"version-history":[{"count":6,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/19978\/revisions"}],"predecessor-version":[{"id":25160,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/posts\/19978\/revisions\/25160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media\/19948"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/media?parent=19978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/categories?post=19978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/friends\/wp-json\/wp\/v2\/tags?post=19978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}