{"id":14762,"date":"2020-01-20T07:54:26","date_gmt":"2025-08-05T02:37:26","guid":{"rendered":"https:\/\/www.curtin.edu.au\/engage\/?page_id=14762"},"modified":"2026-10-22T17:01:30","modified_gmt":"2026-10-22T09:01:30","slug":"marketing-clinic","status":"publish","type":"page","link":"https:\/\/www.curtin.edu.au\/engage\/partnerships\/fbl-industry-community-hub\/for-community\/marketing-clinic\/","title":{"rendered":"Curtin Marketing Clinic"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"310\" src=\"https:\/\/www.curtin.edu.au\/engage\/wp-content\/uploads\/sites\/6\/2025\/08\/image-3-1.png\" alt=\"\" class=\"wp-image-14764\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing support for small businesses and community organisations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through this initiative, students provide marketing advice and support under the close supervision of experienced academic and industry mentors. They bring fresh ideas and evidence-based strategies to the table, while gaining invaluable professional experience<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the Marketing Clinic can help<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing strategy and campaign planning<\/li>\n\n\n\n<li>Social media and digital planning<\/li>\n\n\n\n<li>Branding and positioning<\/li>\n\n\n\n<li>Market research and audience insights<\/li>\n\n\n\n<li>Content creation and messaging<\/li>\n\n\n\n<li>Customer engagement and communications<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are a small business, not-for-profit, or community organisation, the Marketing Clinic may be able to assist with tailored, practical advice that aligns with your goals and target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Your presentation was exceptional. It not only met the brief, but it exceeded our expectations. The strategies you proposed were remarkably innovative, thoughtful, and grounded in a clear understanding of who we are as an organisation.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Matt Woods, Perth Observatory<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who delivers the service? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Services are delivered by final-year Marketing students working in teams of 4\u20135. Each team is mentored by Curtin Marketing academics and experienced industry professionals, ensuring the work produced is of high-quality and relevant to the client\u2019s needs<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Why engage with us?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access marketing support without the cost <\/li>\n\n\n\n<li>Gain new insights from up-and-coming marketers<\/li>\n\n\n\n<li>Collaborate with Curtin\u2019s talented student cohort<\/li>\n\n\n\n<li>Gain new insights from up-and-coming marketers<\/li>\n\n\n\n<li>Help shape the next generation of industry-ready graduates<\/li>\n\n\n\n<li>Gain access to student-led marketing workshops<\/li>\n<\/ul>\n\n\n<mimas-block block-name=\"tabs-extended\"  full-width=\"gray\"\n             role=\"complementary\" aria-label=\"Tabinated content block\"\n             data-segment=\"all\" class=\"tabs-extended mimas-grid\">\n\n        \n<div class=\"block-heading\"\n     data-segment=\"dom\"\n     data-style=\"\"\n     data-align=\"default\"\n>\n\n                                <h2 class=\"block-heading__title \" id=\"apply-for-assistance\">Apply for assistance<\/h2>\n            \n                        \n                        \n            \n                <\/div>\n\n    <section class=\"tabs-extended__container\">\n\n    <div class=\"tabs--horizontal \">\n    <div class=\"tab-group-wrap tab-group-wrap--sticky\">\n        <ul role=\"tablist\" class=\"tab-group\">\n                                                        <li role=\"presentation\" class=\"tab-group__item\">\n                    <a href=\"#tabpanel-dom-application-for-assistance\"\n                       role=\"tab\"\n                       aria-selected=\"1\"\n                       aria-controls=\"tabpanel-dom-application-for-assistance\"\n                       id=\"tab-dom-application-for-assistance\"\n                       class=\"tab-group__link\">\n                        Application for Assistance\n                    <\/a>\n                <\/li>\n                                            <li role=\"presentation\" class=\"tab-group__item\">\n                    <a href=\"#tabpanel-dom-apply-to-join-the-marketing-clinic\"\n                       role=\"tab\"\n                       aria-selected=\"\"\n                       aria-controls=\"tabpanel-dom-apply-to-join-the-marketing-clinic\"\n                       id=\"tab-dom-apply-to-join-the-marketing-clinic\"\n                       class=\"tab-group__link\">\n                        Apply to Join the Marketing Clinic\n                    <\/a>\n                <\/li>\n                            <\/ul>\n    <\/div>\n\n    <div class=\"tabs__tabs\" role=\"presentation\">\n                                                    <div role=\"tabpanel\" aria-labelledby=\"tab-dom-application-for-assistance\"\n                     id=\"tabpanel-dom-application-for-assistance\" class=\"tabs-extended__content-container\">\n                    \n                                                                                                    <div class=\"tabs-flexible__content\">\n        <p>If you are a small business, not-for-profit, or community organisation seeking marketing support, you can apply to work with the Marketing Clinic<\/p>\n<h4>Eligibility Criteria<\/h4>\n<ul>\n<li>Must be a WA-based business<\/li>\n<li>Able to commit 20\u201325 hours over a 14-week period to collaborate with students.<\/li>\n<li>Small business (fewer than 20 employees) or a Not-for-Profit (NFP) organisation<\/li>\n<li>Not currently working with an external marketing agency and have not engaged one previously, OR do not have a dedicated internal marketing employee.<\/li>\n<\/ul>\n<h5>Application Process<\/h5>\n<p>Application \u2013 To apply for assistance, please complete the form below or email (<a href=\"mailto:curtinmarketingclinic@curtin.edu.au\">curtinmarketingclinic@curtin.edu.au<\/a>).<\/p>\n<p>If your matter is urgent, please indicate this in your enquiry and a supervisor will contact you as soon as possible.<\/p>\n<h5>Step 1: Review<\/h5>\n<p>Once your application is received, it will be reviewed by our academic staff in consultation with a student consulting team.<\/p>\n<p>We will assess:<\/p>\n<ul>\n<li>The nature and scope of your request<\/li>\n<li>Whether it aligns with the Clinic\u2019s learning objectives<\/li>\n<li>Our current capacity to assist<\/li>\n<\/ul>\n<p>You will be notified of the outcome of the review. If your application is successful, we will invite you to attend an initial consultation (in person or online).<\/p>\n<h5>Step 2: Initial Consultation and Assessment<\/h5>\n<p>The initial meeting will involve a member of staff and student consultants discussing your needs in detail.<\/p>\n<p>At the conclusion of the meeting, we will:<\/p>\n<ul>\n<li>Confirm whether we are able to proceed; or<\/li>\n<li>Provide alternative recommendations or referrals where appropriate.<\/li>\n<\/ul>\n<p>All services are delivered as part of a supervised educational program and are subject to capacity and academic scheduling.<\/p>\n<h5>Apply Now<\/h5>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-22977 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-22977\" data-uid=\"6ae61f0daf2db\"><\/div>\n<form\n\t\t\t\tid=\"forminator-module-22977\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-22977 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"22977\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6ae61f0daf2db\"\n\t\t\t><\/p>\n<div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div>\n<div class=\"forminator-row\">\n<div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-name-1_6ae61f0daf2db\" id=\"forminator-field-name-1_6ae61f0daf2db-label\" class=\"forminator-label\">Full Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. John Smith\" id=\"forminator-field-name-1_6ae61f0daf2db\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"forminator-row\">\n<div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-text-1_6ae61f0daf2db\" id=\"forminator-field-text-1_6ae61f0daf2db-label\" class=\"forminator-label\">Business Name<\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6ae61f0daf2db\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"forminator-row\">\n<div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-email-1_6ae61f0daf2db\" id=\"forminator-field-email-1_6ae61f0daf2db-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@doe.com\" id=\"forminator-field-email-1_6ae61f0daf2db\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" autocomplete=\"email\" \/><\/div>\n<\/div>\n<div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6ae61f0daf2db\" id=\"forminator-field-phone-1_6ae61f0daf2db-label\" class=\"forminator-label\">Phone Number<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"E.g. +13004005000\" id=\"forminator-field-phone-1_6ae61f0daf2db\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"forminator-row\">\n<div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6ae61f0daf2db\" id=\"forminator-field-textarea-1_6ae61f0daf2db-label\" class=\"forminator-label\">Request Details <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"Enter your request details\" id=\"forminator-field-textarea-1_6ae61f0daf2db\" class=\"forminator-textarea\" style=\"--forminator-textarea-min-height:140px;\" ><\/textarea><\/div>\n<\/div>\n<\/div>\n<p><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><\/p>\n<div class=\"forminator-row forminator-row-last\">\n<div class=\"forminator-col\">\n<div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Submit<\/button><\/div>\n<\/div>\n<\/div>\n<p><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"075cecf199\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/engage\/wp-json\/wp\/v2\/pages\/14762\" \/><input type=\"hidden\" name=\"form_id\" value=\"22977\"><input type=\"hidden\" name=\"page_id\" value=\"14762\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.curtin.edu.au\/engage\/partnerships\/fbl-industry-community-hub\/for-community\/marketing-clinic\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form>\n<p>Personal information collected is handled in accordance with the Australian Privacy Principles. Further information on privacy at Curtin University is available at the <a href=\"https:\/\/www.curtin.edu.au\/about\/governance\/privacy\/\">Curtin University privacy page<\/a>.<\/p>\n\n    <\/div>\n                                            \n                <\/div>\n                                            <div role=\"tabpanel\" aria-labelledby=\"tab-dom-apply-to-join-the-marketing-clinic\"\n                     id=\"tabpanel-dom-apply-to-join-the-marketing-clinic\" class=\"tabs-extended__content-container\">\n                    \n                                                                                                    <div class=\"tabs-flexible__content\">\n        <p>The Marketing Clinic gives final-year students the chance to step out of the classroom and into real client work. You\u2019ll collaborate in small teams to solve genuine marketing challenges for local businesses and community organisations, guided by academics and industry mentors. Across the semester, you\u2019ll sharpen your strategic thinking, build confidence working with clients, and create portfolio-ready work that reflects real industry expectations. It\u2019s hands-on, fast-paced, and an opportunity to apply your skills in a setting that feels both supportive and professional.<\/p>\n<h4>What students do<\/h4>\n<ul>\n<li>Work in teams to consult for real businesses and community organisations<\/li>\n<li>Conduct market research, audience analysis, and competitor reviews<\/li>\n<li>Develop marketing strategies, campaign concepts, and actionable recommendations<\/li>\n<li>Create content ideas, messaging, and brand communication plans<\/li>\n<li>Present findings and strategies to clients in a professional setting<\/li>\n<li>Receive guidance and feedback from academics and industry mentors<\/li>\n<li>Build portfolio-ready work and gain practical experience in client management<\/li>\n<\/ul>\n<h4><b>Eligibility Criteria<\/b><\/h4>\n<ul>\n<li>Be on Good Standing with a minimum CWA of 65<\/li>\n<li>Have adequate space on your study plan to receive credit<\/li>\n<li>Enrolled in either an undergraduate or postgraduate Marketing or Advertising Degree<\/li>\n<li>Have completed a minimum of 300 credits if you are an undergraduate student or 100 credits if you are a postgraduate student<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Most importantly, we\u2019re looking for students who are proactive, motivated, and ready to take responsibility for their own learning. This unit is designed for those who are willing to show initiative, engage actively, and make the most of the experience.<\/span><\/p>\n<h4><b>Application Process<\/b><\/h4>\n<ol>\n<li>Submit an <a href=\"https:\/\/curtinresearch.qualtrics.com\/jfe\/form\/SV_9AhKwGmTDQJ1njE\" target=\"_blank\" rel=\"noopener\">Expression of Interest for the Marketing Clinic<\/a><\/li>\n<li>The Team will check if you are eligible for a clinic placement<\/li>\n<li>If you are eligible, you will need to provide the latest copy of your resume, a short video, and complete 6 Curtin Challenge Modules<\/li>\n<\/ol>\n\n    <\/div>\n                                            \n                <\/div>\n            \n            <\/div>\n<\/div>\n    <\/section>\n<\/mimas-block>\n\n\n<mimas-block \n        block-name=\"cards\"\n        data-segment=\"dom\">\n\n    \n<div class=\"block-heading\"\n     data-segment=\"dom\"\n     data-style=\"\"\n     data-align=\"default\"\n>\n\n                                <h2 class=\"block-heading__title \" id=\"contact-us\">Contact us<\/h2>\n            \n                        \n                        \n            \n                <\/div>\n\n        <div class=\"card-grid\"\n         data-card-size=\"standard\"         data-card-count=\"2\"\n         data-card-background=\"white\">\n                    <div  id=\"location\" class=\"card\" data-type=\"\" aria-label=\"location\"><div class=\"inner\"><div class=\"card__title\"><h3>Location<\/h3><\/div><div class=\"card__content\"><p>Curtin University<br \/>\nBuilding 407, Room 214<br \/>\nKent Street<br \/>\nBentley  WA  6102<\/p><\/div><ul class=\"card__links\"><li><a\n    href=\"https:\/\/link.mazemap.com\/6uQD9ENo\"\n    class=\"ico-link ico-link--chevron\"\n    target=\"_top\" \n    aria-label=\"Where to find us\">Where to find us<\/a><\/li><\/ul><\/div><\/div>                    <div  id=\"general-enquiries\" class=\"card\" data-type=\"\" aria-label=\"general-enquiries\"><div class=\"inner\"><div class=\"card__title\"><h3>General enquiries<\/h3><\/div><div class=\"card__content\"><p><strong>Tel:<\/strong> +61 8 9266 2511<br \/><strong>Email: <\/strong><a href=\"mailto:curtinmarketingclinic@curtin.edu.au\">curtinmarketingclinic@curtin.edu.au<\/a><\/p><\/div><\/div><\/div>            <\/div>\n<\/mimas-block>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing support for small businesses and community organisations Through this initiative, students provide marketing advice [&hellip;]<\/p>\n","protected":false},"author":265,"featured_media":0,"parent":14703,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-14762","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/pages\/14762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/comments?post=14762"}],"version-history":[{"count":5,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/pages\/14762\/revisions"}],"predecessor-version":[{"id":23037,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/pages\/14762\/revisions\/23037"}],"up":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/pages\/14703"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/media?parent=14762"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/engage\/wp-json\/wp\/v2\/tags?post=14762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}