{"id":3846,"date":"2021-05-19T02:53:13","date_gmt":"2021-05-18T18:53:13","guid":{"rendered":"https:\/\/www.curtin.edu.au\/about\/?page_id=3846"},"modified":"2023-10-27T01:27:18","modified_gmt":"2023-10-27T01:27:18","slug":"consumer-research-lab","status":"publish","type":"page","link":"https:\/\/www.curtin.edu.au\/about\/learning-teaching\/business-and-law\/about\/facilities\/consumer-research-lab\/","title":{"rendered":"Consumer Research Lab"},"content":{"rendered":"\n<p>The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers\u2019 cognitive, attitudinal, affective, and behavioural responses in real-time.<\/p>\n\n\n<mimas-block \n        block-name=\"article-overlay\"\n        role=\"complementary\"\n        aria-label=\"Article overlay\"\n        data-segment=\"all\">\n\n    \n\n                                            <img decoding=\"async\"\n                src=\"https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5.jpg\"\n                alt=\"Two students analysing consumer research data on a laptop\"\n                srcset=\"https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-150x150.jpg 150w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-740x370.jpg 740w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-768x384.jpg 768w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-1000x500.jpg 1000w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-1536x768.jpg 1536w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5.jpg 2000w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-480x240.jpg 480w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-1260x630.jpg 1260w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-3-2000x1000px-5-1520x760.jpg 1520w\"\n                sizes=\"(min-width: 2560px) 2560px, (min-width: 1920px) 1920px, (min-width: 1440px) 1440px, (min-width: 1024px) 1024px, (min-width: 768px) 768px\" loading=\"lazy\">\n    \n    <div class=\"article-overlay__content\">\n                    <h2 class=\"h3\">Our tools<\/h2>\n        \n                    <p>Unlike traditional market research, data is collected in natural situations and in real time, providing reliable and objective information about what consumers think and feel when they interact with marketing collaterals. <\/p>\n<p>Its versatility represents a marked move away from traditional marketing analytics. This innovative approach enables the development of products and strategies, for brands, which reflect dynamic and ever-changing consumer behaviour in real industry settings.<\/p>\n\n        \n                    <ul class=\"article-overlay__links\">\n                                    <li>\n                        \n                        <a\n    href=\"#modal=eye-tracking-devices\"\n    class=\"ico-link--arrow\"\n    target=\"_top\" aria-label=\"Eye-tracking devices\">Eye-tracking devices<\/a>                    <\/li>\n                                    <li>\n                        \n                        <a\n    href=\"#modal=biometric-wristbands\"\n    class=\"ico-link--arrow\"\n    target=\"_top\" aria-label=\"Biometric wristbands\">Biometric wristbands<\/a>                    <\/li>\n                                    <li>\n                        \n                        <a\n    href=\"#modal=facial-expression\"\n    class=\"ico-link--arrow\"\n    target=\"_top\" aria-label=\"Facial expression analysis\">Facial expression analysis<\/a>                    <\/li>\n                                    <li>\n                        \n                        <a\n    href=\"#modal=brainwave-headsets\"\n    class=\"ico-link--arrow\"\n    target=\"_top\" aria-label=\"Brainwave headsets\">Brainwave headsets<\/a>                    <\/li>\n                                    <li>\n                        \n                        <a\n    href=\"#modal=vr-headsets\"\n    class=\"ico-link--arrow\"\n    target=\"_top\" aria-label=\"VR-headsets\">VR-headsets<\/a>                    <\/li>\n                            <\/ul>\n            <\/div>\n\n<\/mimas-block>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Industry applications<\/h2>\n\n\n<mimas-block \n        block-name=\"accordion\"\n        role=\"complementary\"\n        aria-label=\"Accordion content\"\n        data-segment=\"all\">\n\n                \n\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Product-concept-and-packaging-design\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Product-concept-and-packaging-design\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Product-concept-and-packaging-design\">Product concept and packaging design<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Product-concept-and-packaging-design\" aria-hidden=\"true\">\n                    <p>The lab evaluates the effectiveness of product concept and packaging design by capturing consumers responses in real time. Product designers can assess consumers liking of the existing product and compare the existing design with the alternatives.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Shopping-experience\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Shopping-experience\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Shopping-experience\">Shopping experience<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Shopping-experience\" aria-hidden=\"true\">\n                    <p>Our lab is able to identify how consumers search for and choose products. This can provide insights to retailers on how to organise product placement and point-of-sale merchandising. Furthermore, the effectiveness of using different sensory cues, such as smell and taste, can be tested allowing brand managers to enhance the retail experience.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Digital-marketing\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Digital-marketing\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Digital-marketing\">Digital marketing<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Digital-marketing\" aria-hidden=\"true\">\n                    <p>By analysing pain points and consumer engagement when browsing through social media content and websites, the lab offers insights for digital marketers to create a user-friendly and pleasant online experience.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Consumer-behaviour\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Consumer-behaviour\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Consumer-behaviour\">Consumer behaviour<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Consumer-behaviour\" aria-hidden=\"true\">\n                    <p>The lab allows businesses to learn consumers motivation, perception, and behaviours when they are faced with decision making situation. This is useful to evaluate the importance of specific factors that guide decision and to gain better insights into consumers\u2019 decision making process.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n                    <div class=\"accordion\" aria-labelledby=\"accordion-title-Advertising-collateral\">\n            <button type=\"button\" class=\"accordion__heading\" aria-controls=\"Advertising-collateral\" aria-expanded=\"false\">\n            <div class=\"title\" id=\"accordion-title-Advertising-collateral\">Advertising collateral<\/div>\n            <div class=\"icon\"><\/div>\n        <\/button>\n        <div class=\"accordion__content\" id=\"Advertising-collateral\" aria-hidden=\"true\">\n                    <p>In real time, the lab is able to analyse the effectiveness of advertising collaterals based on a second-by-second read of consumers emotional reactions and comprehension. Such results are useful for advertisers to test their marketing campaign effectiveness prior to launch.<\/p>\n\n        \n                            \n                    <\/div>\n<\/div>\n        \n<\/mimas-block>\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Watch the video<\/h2>\n\n\n<mimas-block \n        block-name=\"video-panel\"\n        role=\"complementary\"\n        aria-label=\"Video panel\"\n        data-variant=\"0\"\n        data-type=\"short\"\n        data-segment=\"all\">\n\n    \n\n    \n<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=wGcL5QCuZu4?mute=1\" target=\"_blank\" data-fancybox data-ratio=\"16:9\" data-options='{\"smallBtn\" : \"true\"}'>\n                \n        <div class=\"video__button\" data-variant=\"large\">\n        <img decoding=\"async\"\n                src=\"https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5.jpg\"\n                alt=\"Inside the consumer research lab where two students are testing products - play video\"\n                srcset=\"https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-150x150.jpg 150w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-740x370.jpg 740w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-768x384.jpg 768w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-1000x500.jpg 1000w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-1536x768.jpg 1536w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5.jpg 2000w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-480x240.jpg 480w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-1260x630.jpg 1260w, https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-1520x760.jpg 1520w\"\n                sizes=\"(min-width: 2560px) 2560px, (min-width: 1920px) 1920px, (min-width: 1440px) 1440px, (min-width: 1024px) 1024px, (min-width: 768px) 768px\" loading=\"lazy\">\n    <\/div>\n<\/a>\n\n    <\/mimas-block>","protected":false},"excerpt":{"rendered":"<p>The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers\u2019 cognitive, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4798,"parent":3849,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-3846","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"page_components":[{"acf_fc_layout":"modals","modals":[{"id":"eye-tracking-devices","title":"","content":"<p>Enables continuous and live tracking measures of consumer\u2019s processing level, gaze and dwell time.<\/p>\n"},{"id":"biometric-wristbands","title":"","content":"<p>Measures skin conductance (sweat level) and heart rate to understand consumer\u2019s engagement and interest.<\/p>\n"},{"id":"facial-expression","title":"","content":"<p>Provides accurate measure of consumer\u2019s emotional states.<\/p>\n"},{"id":"brainwave-headsets","title":"","content":"<p>Measures brainwave and brain activity to understand the learning and memory processes, along with determining purchase intention.<\/p>\n"},{"id":"vr-headsets","title":"","content":"<p>Generates an immersive experience, which simulates a user\u2019s presence within a physical environment.<\/p>\n"}]}],"support_toggle":true,"support_content":{"customised":false,"content":false},"controls":{"page_switch_toggle":false,"support_toggle":false,"breadcrumb_toggle":true,"navi_toggle":true,"section_nav_toggle":true,"alternate_font_toggle":false}},"featured_image":"https:\/\/www.curtin.edu.au\/about\/wp-content\/uploads\/sites\/5\/2021\/07\/consumer-research-2-2000x1000px-5-1000x500.jpg","author_meta":{"first_name":"Nik","last_name":"Malane","display_name":"Nik Malane"},"_links":{"self":[{"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/pages\/3846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/comments?post=3846"}],"version-history":[{"count":5,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/pages\/3846\/revisions"}],"predecessor-version":[{"id":19309,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/pages\/3846\/revisions\/19309"}],"up":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/pages\/3849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/media\/4798"}],"wp:attachment":[{"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/media?parent=3846"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.curtin.edu.au\/about\/wp-json\/wp\/v2\/tags?post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}